Adobe updates its holiday shopping predictions
Despite supply chain worries, expect records to be smashed in digital spending this season.
More from MarTech: Page 38
Good morning: There’s plenty to be thankful for
Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and make remote workflow effective. The upside is the tremendous amount of talent working together […]
Build trust, gain sales
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset.
Adobe and MLB announce expanded partnership
The initiatives include improving the fan experience as well as providing better digital workflows for clubs, players and vendors.
How responsible marketing impacts customer retention and value
Implementing a responsible data infrastructure will better serve customers who want everything now.
How marketers can keep customers engaged using data
Successful customer engagement depends on good data.
Concentrix to acquire CX design business PK
The global CX solutions provider agrees to pay $1.6 billion for PK, formerly Connective.
Good morning: We’re nearly there
Plus, it looks like those leaked Facebook documents are going to be released in bulk.
Demandbase brings account-based advertising to consumer platforms
The ABM leader offers targeting on Facebook, Instagram, Twitter, YouTube and other platforms.
Creating value when content and experience are data-driven
GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together.
How live clienteling is helping Lucchese sell more cowboy boots
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP
The CTV ad landscape is transforming for AVOD.
Effective planning is essential in agile marketing
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
Improve customer experience and hit marketing goals by mapping out the customer journey
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees.
5 ways marketers can improve customer experiences with personalization
Personalized CX can help marketers unify customer journeys.
Good morning: The B2B playbook is expanding
B2B marketers are learning to address customers through a range of digital channels.
Braze makes strong debut as public company
Braze exceeded expectations, raising over $500 million and seeing its shares surge on the first day of Nasdaq trading.
How to future-proof your digital marketing strategy
Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
Good morning: It’s all about email
The channel may be well-established but it's not static.
Conductor raises $150M in funding
New investment will be a catalyst to shape the future of organic marketing, SEO, and content.
New Snowflake partnerships should allow marketers to do more with data while remaining compliant
How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line.
Terminus integrates with partner ecosystem platform Crossbeam
The initiative aims at managing ABM strategies for B2B brands with multiple channel partners.
Targeting B2B personas in the right channels to optimize campaigns
One Door improved campaign engagement by meeting their customers where they are.
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
How marketers can build their brand’s digital maturity
A brand's digital maturity goes beyond digital transformation.
5 ways to improve organic SEO with customer reviews
Learn how online referrals can boost your site ranking.
Your new year marketing resolution: Master the art of saying no with these 6 steps
In this live webinar, learn how to prioritize your most important work like the marketing rockstar you are.
Bizzabo acquires smart wearables startup
Klik's wearable technology aims at providing a better experience for event attendees, plus better data for organizers.
How to transform your organization with a marketing taxonomy
Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges.
How to get the most out of first-party data with email marketing campaigns
Email marketing can help brands move away from third-party data.
Living the 10 principles of agile marketing
These principles were recently developed by members of the agile marketing community.
Good morning: It’s the cloud, of course
There's another reason the marketing tech landscape keeps expanding. You don't have to warehouse and ship stuff any more.
Mediavine boosts programmatic ad spend on minority-owned inventory
The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace.
ON24 teams up with HubSpot in app marketplace
New integration makes virtual and hybrid events more data-driven in the years to come.
6 marketing attribution and predictive analytics platforms your organization should consider
These platforms can provide marketers with valuable insights into how to better allocate their resources.
What personalization looks like without third-party cookies
How marketers can reduce reliance on third-party cookies and improve personalization.
Good morning: Exits for Amazon sellers
Looking at the Amazon aggregator phenomenon.