Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday.
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You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. Marketing Land put together this cheat sheet to help.
Soapbox: Your customers are everywhere, but here’s why you don’t need to be
In today's Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources.
Here’s a script to spice up your Facebook demographics reporting
This script pulls a Facebook demographic report and generates a pyramid chart for age/gender performance analysis.
ANA announces new measurement division to enable industry standards, accountability
The division aims to deliver measurement-focused products and services to ANA members.
Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix
The social media marketing week in review: A round up of news and announcements you may have missed.
The MarTech Minute: Google’s updates Google Fusion Table users, Adobe Target rolls out extensive upgrades
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters
Insider tips: Here’s the kind of creative that wins over advanced TV audiences
When it comes to developing creative for advanced TV environments, you need to understand what ad formats and features will drive the most engagement and conversation, as well as what's coming next.
Product adoption: It’s tough to get return on investment with something that isn’t used
There are many obstacles in adding to your martech stack but understanding possible impediments means you can address them early in the process.
McDonald’s latest tech move aims to bring voice-based, conversational ordering to the dining experience
McDonald's second tech acquisition this year indicates a move towards a tech-driven customer experience in the popular chain.
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad formats.
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by Photoshop.
If you want to be agile, you may need to change your company’s culture
Adapting agile practices at the team level may lead to some process improvements and efficiency, but agility is not just for the worker-bees – it’s about organizational change.
Facebook gives creators new ways to build audiences via Stories, more monetization features
Collaborative Stories let multiple public figures to contribute to a single Facebook Story.
HomePod M.I.A. among Apple announcements
Why isn't Apple putting more emphasis on its smart speaker?
Lucidworks’ new feature promises enhanced internal site search customization
Also claims it’ll allow retailers to optimize search without having to call on IT dept.
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
Facebook to sunset ability to register, login to apps using only a phone number or email
Facebook's Account Kit for developers will be deprecated on March 9, 2020.
Facebook changes how it handles user location data settings in response to Android, iOS updates
For Android 10 devices, Facebook will follow the most restrictive setting selected by the user.
Are you making these mistakes with your metrics? Here’s how to avoid them
It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results.
Does the 9th Circuit’s new decision in HiQ vs. LinkedIn open the floodgates to scraping?
The case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."
How to get the most value from any marketing conference
Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're there.
Shopify’s latest acquisition gives merchants access to advanced fulfillment tech
Following the launch of the Shopify Fulfillment Network, Shopify will acquire robotics warehouse provider 6 River Systems.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York.
How to use CX-led architecture to transform your business
The customer experience is the starting point in building technology to solve problems to improve everyday experiences.
It’s time to restore identity and trust to digital communications
Innovation to identify legitimate senders and eliminate bad actors are part of today's technology complexities in need of industry-wide cooperation.
Testing your email marketing to improve your deliverability
Marketers have more control over email optimization and deliverability than they may realize.
Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram
A small set of advertisers have access to the the in-app checkout feature for Facebook News Feed ads.
The MarTech Minute: HubSpot’s newest solutions, Bloomreach and Salesforce launch search connector, DialPad reveals new AI for Uberconference and more
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Dialpad’s UberConference upgrade enhances the virtual meeting space
The online meeting solution uses natural language processing and AI to take over administrative tasks that are often neglected.
Social Shorts: Facebook’s face recognition setting, YouTube’s latest safety efforts, the NFL on Tik Tok
The social media marketing week in review: A round up of news and announcements you may have missed.
Cleaning up digital ad pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.
7 rules of deliverability to set you up for the holiday season
There are fundamentals that will help you achieve credibility and consistent deliverability but it requires a long-term strategy. There are no quick fixes.
Amazon 1-day shipping could have big impact on retail competitors, ad spending
Further Prime growth could impact other retailers and marketer ad spending.
Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S.
What’s the trick to Story Ads that work?
In the latest installment of Marketing Land's series on the evolving landscape of paid social, we're talking to advertisers about Instagram and Facebook Story Ads.
Stack evolution: Cancel those credit cards and put a process in place
Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to change.
Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them
Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech.
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills sharp and gain new ones.