What the travel industry needs to do to rebound
On thing's for certain, it's not the time for travel brands to send impersonal email blasts letting people know they're ready for business.
More from MarTech: Page 51
Ricola’s social pivot, full-screen Twitter ads: Monday’s daily brief
Plus, Google allowing future app users to opt out of Advertiser ID.
Moz acquired by iContact
How will these tools for organic search and email marketing integrate?
Ricola’s message from the mountaintop: Influencer marketing works
When cough drop sales tumbled, the brand leveraged social media to convince audiences that lozenges aren’t just for sick people.
Yelp’s transformation, Third Door Media is hiring: Friday’s daily brief
Plus, Amazon Sidewalk is moving in.
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Yelp is telling hyperlocal stories for national brands
The pandemic put Yelp in the spotlight as a critical information source.
We’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
Amazon Sidewalk is almost here
Should consumers opt out, and should brands keep their distance? What marketers need to know about Amazon's neighborhood takeover.
Rethinking multicultural marketing, Gen Z privacy views: Thursday’s daily brief
Plus, Salesforce enhancements to Digital 360.
You smiled, so we think you like this product
How getting in touch with your customers' feelings is getting automated.
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
Salesforce announces enhancements to Digital 360
Product announcements from today's Salesforce Connections.
Google News transparency policy, OOH is back: Wednesday’s Daily Brief
Plus, the Agile Marketing Manifesto will be refreshed.
Pride: It’s not just for June
Brands need to engage year round with LGBTQ audiences if they're to win over the younger generation
Marketers take advantage of out-of-home as people get back outdoors
Brands have been waiting, and the tools are now in place for full-funnel OOH execution.
Real transformation in the B2B customer journey: Tuesday’s daily brief
Plus marketing analytics for financial decisioning.
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
Will marketing and sales finally align around RevOps and agile go-to-market strategies?
From re-imagining the funnel to re-organizing operations, B2B marketing and sales are transforming.
Ops, chemistry and creative: Friday’s daily brief
Creative automation vendor Celtra partners with Pinterest.
When presenting, less is more: Thursday’s daily brief
Plus Mindtickle's conversation intelligence for sales and the renewed interest in driving in-store traffic.
MOPs Rundown: What matters in Marketo, Bizable and Workato’s May releases
Marketing operations agency Perkuto shares its monthly take on new features like Marketo’s forms enhancement and Workato’s Accelerators.
ABM tech is on fire, but don’t get burned
Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach.
The Real Story on MarTech: Apply design thinking to select the right vendor
Put design thinking at the center of your marktech evaluation and acquisition strategy.
Interest in headless CMS is growing: Wednesday’s daily brief
Plus Verizon's DOOH suite, and full transparency on Unified ID 2.0.
Simplify your customers’ 360 journey with real-time data
The information customers provide can be endless and difficult to tap into.
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
Brand safety Whack-a-Mole: Marketoon of the Week
Taking a proactive stance against digital faux pas.
How Gatorade, Burnbrae Farms are getting creative to reach target audiences
Niche platforms like Hudl and Flipp are giving marketers new ways to connect, inform and ultimately convert the customers they seek.
How to celebrate reopening with your creative: Tuesday’s daily brief
Plus, what Yelp is doing for Pride month.
An old-fashioned retailer’s modern marketing approach
The Vermont Country Store revamped its business and kept employees safe with these three initiatives.
Invoca acquires DialogTech, expands its conversation intelligence platform
Two leaders in call tracking and analytics join forces and customer bases.
YouTube to show ads on non-monetized videos: Monday’s daily brief
Plus, do you miss your old office?
Data is at the heart of everything, but we’re still struggling to handle it
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.
Going all-in on AI (soon): Friday’s daily brief
Plus Helen Abramova on the explosion of MOPs-related content
How agile marketers can work with other teams to improve customer experience
Get teams working together, like Three (or Four) Amigos.