MarTech » Digital transformation » Creatio-Experian collab brings automated CX to debt collections

Creatio-Experian collab brings automated CX to debt collections

Low-code automation breaks new ground in the financial sector.

Chris Wood on June 7, 2021 at 2:25 pm | Reading time: 1 minute

Low-code process management and CRM platform Creatio announced a new collaboration with financial information services company Experian. As a result of this relationship, Experian clients will have access to a simplified workflow for processes like debt collections.

An unnamed US debt collection agency is the first company to deploy a system from this joint project, allowing them to automate the collection process without having to build the technology from scratch.

Because of this relationship, Creatio will also have access to Experian’s consulting and use industry best practices for workflow in the financial space.

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Why we care. Low-code and no-code solutions like those offered by Creatio are helping to transform marketing. One of the main areas it’s doing this is with automation, as Hubspot VP Platform Ecosystem Scott Brinker pointed out at this spring’s MarTech conference. These principles apply to all kinds of workspaces, To make the transition to an industry like finance, an additional partner such as Experian helps.

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About the author

Chris Wood

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.