Building your marketing team involves art and a science
In searching for marketing professionals to fill key roles, take some time to map out the different operations your team will be carrying out.
More from MarTech: Page 48
How Weber put their customers in the spotlight by scaling user-generated video
Weber worked with high-end consumer video platform Teester to create authentic branded messaging and leverage user-generated videos at scale.
Diversity and inclusion in marketing
Be part of the change: Tuesday’s Daily Brief
Mediavine is running a PSA on diversity across unsold ad inventory on its network of publishers.
Brands today are thinking like seasoned news publishers. Here’s why.
To break through in an overcrowded digital space, brands are taking a page out of the news publisher playbook.
Level up your customer experience by building a winning martech stack
In this webinar, learn how to understand consumer behavior to drive meaningful communications.
Fyllo teams up with Comscore to enrich data and unlock cannabis consumer engagement
"Mainstream" brands can target this growing cohort in a privacy-compliant way.
The challenge of engaging with a fragmented audience
Cultural fragmentation and the challenge it poses to marketing.
Marketers, don’t overlook emojis: Monday’s daily brief
According to Adobe's research, emojis are your secret weapon.
Account-based marketing (ABM) buyer’s guide
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
Answer our survey on attending or exhibiting at in-person events
MarTech's Event Participation Index has been following how ready marketers are for conferences. Please tell us your thoughts.
Big vendor risks: Friday’s daily brief
Plus, a deep learning solution from Qubit.
Qubit leverages deep learning for its new CommerceAI solution
E-commerce caught fire in 2020, which calls for increasingly advanced AI to keep up with sales and remain competitive.
Real Story on MarTech: Sometimes the biggest vendors carry the biggest risks
But many smaller vendors are betting their lives on a single offering.
Gaining referrals from Millennials and Gen Z: Thursday’s daily brief
Plus, Yelp launches new ad platform.
Keep your customers coming back with these top 5 journeys
Learn how to reach your customers with captivating, personalized messaging.
AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z
AmEx teaches some important lessons about how to market a referral program successfully.
Snowflake goes all in on Unified ID 2.0
The cloud data platform joins Oracle, Nielsen and others.
Yelp launches new platform: Yelp Audiences
KitchenAid's campaign saw 5X higher brand lift using the new platform.
Brand choice: Marketoon of the Week
Do customers really care what you do to gain their attention?
Direct-to physician marketing, FLoC: Wednesday’s daily brief
Plus, email's elements of content.
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought.
FLoC and the future of audiences: Understanding the limits and capabilities of FLoC, FLEDGE and TURTLEDOVE
Advertisers can continue monitoring FLoC or its new replacement and experiment with it so they're ready to make the most of it the day 3rd party cookies stop working.
A new age of direct-to-physician marketing
How Ogilvy Health and Doceree are reaching physicians with precision point-of-care messaging on telehealth platforms.
Merkle raises its commerce game: Tuesday’s daily brief
Plus a recommended read: Google's Sundar Pichai in conversation.
The 2 new factors you should be optimizing in PPC
Learn the factors that are more important than ever to optimize for automated PPC.
Crowdsourcing the most important metric in marketing
Think marketers can't agree on their most important metric? Think again.
How Driscoll’s pivoted from fresh in-store to fresh online
The global berry company had to rethink its priorities when brick and mortar stores were put on pause.
Is MUM the future of search?: Monday’s daily brief
Plus stories from Volkswagen and statistics from TikTok.
Volkswagen takes their EV to Pinterest for virtual test drives
The automaker was looking for a way to optimize digital experience beyond the standard in-feed, in-stream ad experience.
Google’s Pandu Nayak shares his roadmap for MUM
Google's new AI engine will help users get responses to complex queries with fewer searches.
The impact of mobile: Friday’s daily brief
Plus the AR wow factor for shoppers and news from Doceree.
The new frontier of B2B marketing: Drive measurable results with performance CTV advertising
In this webinar, learn how it’s possible to utilize Connected TV as a performance marketing channel similar to other tried and true methods.
Nearly half of US consumers miss in-store shopping
But a growing number are demanding AR experiences.
Media business platform Maven adopts Verizon’s identity solution
Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.
Why marketers should pay attention to NFTs
The brands who are experimenting are discovering a new channel for creating customer loyalty … and a little bit of buzz.
Listen to your customers: Thursday’s daily brief
They're changing, but as yet not even they fully understand how they're changing or how long-lasting the changes will be.
The Trade Desk launches Solimar, a DSP for the open internet
Jeff Green stepped on-stage to launch the new DSP, Solimar, but he had a lot to say too about the future of the open internet.
Back to business: Marketoon of the Week
What does "business as usual" even mean for marketers today?
MOPs Rundown: What matters in Workato’s latest product updates
Marketing operations agency Perkuto shares its monthly take on Workato’s product updates.
Quality data, customer insights: Wednesday’s daily brief
Plus Microsoft Advertising expands Dynamic Remarketing beta.