3 ways to master flawless marketing campaign execution
Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?
More from MarTech: Page 52
Voice, video, Shopping Graph: A marketer’s guide to Google I/O announcements
Also, improvements to in-app deep linking capabilities.
Surefire ways to improve your presentations: Thursday’s daily brief
Plus, the 2021 Stackies are open for submissions.
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
FLoCs start leaving the nest: Wednesday’s daily brief
Plus, email conversions are a trend to watch
Real Story on MarTech: The new stack
The case for concentrating key capabilities in the lower, foundational part of your stack
Zoom announces all-in-one events platform
Zoom Events is intended to be a comprehensive solution for events of all sizes
Summer of Stacks: Opening the 2021 MarTech Stackie Awards
To participate, create a 16:9 slide that illustrates the way you conceptualize your marketing stack — the different tools you use, but more importantly, how you think about the way they fit together.
To improve customer experience, it’s a matter of voice
From customer service to branded “personalities”, voice tech is expanding what it means to speak with target audiences.
Why marketing attribution and predictive analytics tools are gaining currency: Tuesday’s daily brief
Plus the Instagram browser-based posting rumors
5 ways videos can help businesses generate more revenue
Grab your audience’s attention and keep them engaged with your brand.
Why agile is key to an impactful customer experience
Respond quickly and creatively to ever-changing customer demand.
The importance of marketing attribution platforms in today’s environment
At a time when there's more scrutiny on marketing budgets, attribution solutions are helping eliminate waste and justify spend.
Streaming giants merge sales; iHeart creates ad network
Sirius XM's SXM Media and iHeartMedia's Private Marketplace consolidate sales for their massive audio audiences.
Hiring for marketing operations, marketing support roles set to explode
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.
The NFT bandwagon: Marketoon of the Week
Just because you can sell something, does that mean you should?
MarTech is marketing: Monday’s daily brief
Plus, Storage Asset Management's marketing strategy and the right time to message on social media
Welcome to MarTech
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
Is marketing operations another term for marketing?
Perspectives from Darrell Alfonso, Kelly Jo Horton, Steve Petersen and Justin Sharaf
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads
How Storage Asset Management succeeds by marketing its third-party storage owners
SAM relies heavily on customer reviews, managed through Reputation
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
How to know when it’s time for a website refresh
Digital marketing agencies weigh in on what to consider
Optimizing session or webinar descriptions: Thursday’s daily brief
Plus, tech giants are now creator companies
How automation can help your sellers sell more (and your marketers market better)
Break down traditional information siloes with the right suite of tools.
Oracle announces 3D game ad performance metrics
Plus updates to Oracle Subscription Management
HubSpot launches podcast network: Wednesday’s daily brief
Plus a bounce back in ad sales for publishers
Make impactful customer experiences with cross-collaboration
Your website is an extension of your product offering and your company’s mission.
Yelp announces Custom Location Targeting and more features to expand reach for local businesses
Other eatures include budget recommendations and Connect Audience Model
The year of SMS: Tuesday’s daily brief
Plus Taboola partners with Oracle Moat to add video performance metrics to its platform
When testing, look at the big picture
Optimizing for MQLs, for example, can have big implications for downstream processes
How marketers manage their work today: Monday’s daily brief
Please take our new survey on work management
Trade cookies for control of your identity program
Brands need people, and people need brands. Do they need third-party cookies to connect?
IBM Watson adds creative optimization to OTT, video
Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and other video channels is rising.
Sustainability is important to consumers: Friday’s daily brief
Plus, acquisition news from Sitecore, partnership news from Acuity
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey.
Content management systems (CMS)
Create better digital experiences for your customers with headless and hybrid CMS
Join a live webinar to learn the trends and capabilities these systems provide.
Leveraging customer content, old martech myths: Thursday’s daily brief
Plus, submit your session pitch for our fall MarTech event
Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more important to business success.
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the bottle