Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered by […]
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.
If ads are destined to upset target audiences through buffering, slow load times or poor quality, then advertisers aren’t getting their money’s worth.
Customer sentiment analysis is becoming a key function of call tracking systems.
The redesign and new features aim to lure shoppers away from Amazon.
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
For digital marketers involved in their organizations’ ecommerce efforts, chances are you are using sales channels like Amazon and Google. For those of you currently using Adobe Commerce Cloud (formerly Magento Commerce), omnichannel sales — and all the digital marketing collaboration that goes into it — might become easier to manage, thanks to new integration […]
The transparency tool designed to give users more control over their data will be rolling out in the coming months.
Once Apple’s ITP model is adopted more broadly across the web’s leading browsers and publishers, it will change everything. We are going to need a good flashlight.
One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
The application has plans to evolve into more than just an email platform.
GDPR may seem like a burden but as companies rebuild trust with consumers, it will become a sustainable approach fostering both innovation and accountability.
The tool uses machine learning to take relevant moments from longer videos and automatically convert them into the shorter ad units.
Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.
Says it is working with partners and still plans to complete the transition to first price this year.
Chatbots are forecasted to draw sales from other marketing channels and drive major savings for retailers.
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively.
The PPC industry is shifting its focus on not just what happens after the click, but what happens after the conversion.
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site tracking.
The content highlights community trends and managed my Instagram staffers.
Targeting methods have moved beyond keywords and SMBs should now be interacting with potential customers alongside their entire purchase cycle.
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them.
Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them.
His comments highlight the differences in how the two browsers are approaching restrictions on cross-site tracking.
A new 'while in use' location setting comes to Android, which will have ripple effects on advertising.
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and decide which channels and platforms to use to reach them. We are continually adapting to support dynamic business goals and increasingly investing in martech to execute. We focus on driving value by […]
Version 5.2 of Wordpress' Jaco platform includes new website health check features, PHP error protection, new dashboard icons and more.
Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers' remarketing, analytics and attribution efforts.
App ads will soon be eligible to appear on the YouTube homepage feed.
Facebook has yet to deliver a "clearing-house solution" for advertisers, but marketers are ready for more transparency and measurement capabilities.
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers.
The $229 device could become a big hit, paving the way for more user engagement and monetization.
Users will be able to tell Google Assistant to pay their bills, book a ride, order food and more.
Advertisers expected to dedicate more than half of video budgets to original content while increasing investment in programmatic video inventory, according to reports from the IAB and eMarketer.
ChatConnect is designed for hospitality and tourism destinations.
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy.
On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year prior.
The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company's Page.
The company says it is also giving more weight to videos that keep users engaged for a longer time period, especially those that run three minutes long.