HubSpot to cut around 7% of workforce by end of Q1
The cuts come against a background of very rapid growth by the company over the last two to three years.
Webinar: Kickstart your first-party data strategy
Achieve personalization and more without cookies right when your users log in.
Conversion optimization platform buyer's guide
What is a conversion optimization platform?
Here’s why marketers are using this new technology to improve experience and boost ROI.
Big Lots’ approach to building an identity roadmap
The retailer discusses identity challenges and how to align teams and technology to overcome them.
11 steps to boost marketing metrics with employee happiness
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Marketing artificial intelligence (AI)
When I asked ChatGPT to write an article about ChatGPT
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
Introducing an in-depth guide to the Agile Marketing Navigator
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
North Star goals for category leaders: First-party customer view
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year.
Why we care about compliance in marketing
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
MarTech’s marketing operations experts to follow
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
37 questions to ask call analytics vendors during the demo
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Top 3 priorities for your 2023 B2B marketing strategy
Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates.
Webinar: 5 CX trends that will shape 2023
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
Failure to get the most out of data clean rooms is costing marketers money
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
Does your organization need a call analytics platform?
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
HubSpot’s December releases: A manager’s guide
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
10 steps to target and connect with potential customers effectively
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Lotame launches first-party data accelerator
Spherical will extend first-party data from data warehouses and CDPs into the "madtech" space.
Why and how to use loss aversion in email marketing (plus 4 examples)
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
Why we care about search marketing
A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions.
Customer data platform (CDP) buyer's guide
20 questions to ask customer data platform vendors during the demo
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
The dangers of saying ‘no’ in martech
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.”
Marketing artificial intelligence (AI)
AI in marketing: 7 areas where it shines and struggles
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
How to send mobile app messages that build loyalty and stay relevant
Keep high-value customers interested with mobile messages after they’ve downloaded your app.
Customer data platform (CDP) buyer's guide
Does your organization need a customer data platform?
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
Marketing artificial intelligence (AI)
ChatGPT to support digital experience analytics
Glassbox will integrate conversational AI into its digital experience analytics platform.
Enterprise IT remains bright amid gloomy tech spending forecast
Worldwide IT spending is expected to slow, but software and IT services are projected to increase by 9.3% and 5.5% in 2023, respectively.
Salesforce winter 2023 release: The business executive’s guide, part 2
Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release.