B2B marketing budgets stalled out in 2022
57% say their budget was the same as or less than 2021. One in five reported being hit with mid-year marketing budget cuts.
Tools and resources: Getting started with Google Analytics 4
A collection of all the tools and resources we've mentioned in our GA4 series, plus a few extra. We'll be adding to it in the future.
5 ways marketing and IT can work better together
What's your relationship with your IT team? Adversarial? Collaborative? Non-existent? Here's how to drive better results with good teamwork.
Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data
The data collaboration serves advertisers using HMG’s Converged audience and data management platform.
From capturing leads to generating demand: Breaking down B2B marketing’s pivot
It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.
4 digital marketing pain points SMBs face today
Advertising hurdles SMBs face – and solutions to level up.
Google rolls out new features for GA4
GA4 adds real-time behavioral modeling, more customization and the Setup Assistant gets a big improvement.
How to prepare teams for customer journey orchestration
Here are all the teams who will be involved in implementing the CJO platform and what you need to do to prepare them.
Brands are betting heavily on CTV advertising
It's almost unanimous. 98% of brands believe Connected TV advertising will be bigger than mobile in the next two to three years.
Stakeholders: Getting started with the Agile Marketing Navigator
Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
Digital asset management (DAM)
3 steps to superpower your DAM system
DAM promises to speed up processes by unifying content and making it easier to find. Here's how to make the promise a reality.
Genie is a step beyond the Salesforce CDP
Genie represents a rethinking of Salesforce's approach to customer data.
4 reasons why it’s hard to prove impact in marketing ops
Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts.
Cirque du Soleil spotlights its digital strategy
The world's largest contemporary circus deploys a composable martech stack with key components from Sitecore.
3 steps to get ready for Siri, Alexa and other machine customers
There are more machines with the potential to act as customers than humans on the planet. Here's how to handle them.
Compare 10 top email marketing platforms
Email may have been around since the dawn of the internet, but the space doesn’t stand still. Is it time to upgrade your email marketing platform?
PolyientX launches self-service NFT platform
The platform is no-code and aims to deliver an NFT-based loyalty and rewards program.
5 tactics to get the 2023 email marketing funding you deserve
Get funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests.
The digital transformation of a traditional business publisher
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.
GA4 Setup Assistant part 2: Getting started with Google Analytics 4
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property.
How to make web accessibility a part of digital marketing efforts
Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities.
Adobe reports growing opportunities for “non-professional” content creators
The "side hustle" content creator economy is thriving, with earnings growing and influencers highly valued.
HubSpot’s September releases: A manager’s guide
HubSpot has new Campaign templates, CRM records improvements, video overlays, SEO and Payments reporting.
Sponsored White Papers & Webinars
It’s time to reconsider how you measure and interpret your email campaign performance
If open rates aren’t the metric they once were, what is?
Webinar: 5 ways to improve content strategy in 2023
Tune in for valuable tips on how you can revamp your own content programs.
What is the metaverse and how can we get there?
Two experts discuss virtual worlds and how marketers can connect with metaverse users.
Oracle launches industry-specific AI models for its Unity CDP
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX.
Manifesto for the makers of the metaverse
We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces.
What every marketer needs to know about programmatic advertising
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.
Sitecore adds new products to its composable DXP
Sitecore announced new product components for its composable digital experience platform at this week's Symposium conference.
4 tips for navigating sensitive customer data
There's a fine line between sensible vs. sensitive data targeting. Here's how to keep marketing securely in the comfort zone of customers.