What will have the biggest impact on consumer holiday shopping?
Brand loyalty is out, retail loyalty is in -- if there's a deal.
New Taboola feature fights fake news on social media
The update helps publishers and manufacturers guide readers to reliable news sources.
How bad data can spoil good personalization
Don't let bad data poison your email relationship with your clients. Learn how to avoid personalization failures in your email program.
How video SEO can boost your overall digital marketing strategy
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content.
Webinar: Harness first-party data for conversion
Learn how Hearst maximizes the power of audience intelligence to drive growth.
2 important ways to build customer trust and brand equity with data
Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe.
Customer journey orchestration buyer’s guide
Using customer journey orchestration to engage existing customers during the pandemic
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Pumpkin spice latte and the mystery of the missing consumer conversations
A lot of the public’s online conversations are now happening in not-so-public places like Slack, Discord and Telegram.
Why we care about data-driven marketing
Data is foundational for today's marketing. Here's why, along with best practices for extracting the most value from it.
How marketers can use cognitive biases to influence customer decisions
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand.
IHeartMedia launches metaverse hub iHeartLand in Fortnite
The audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth.
Clean rooms expand for advertisers with Neustar and InfoSum collaboration
The partnership allows InfoSum clients access to Neustar Unified Identity.
Cycle Time: Getting started with the Agile Marketing Navigator
Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies.
How to control Performance Max campaigns
Learn some of the ways to optimize automated campaigns like Performance Max.
Why B2B buyers now hate traditional B2B selling
Most salespeople say their organizations aren't ready for online selling.
HubSpot’s July releases: A manager’s guide
Changes to campaign budget reporting, conversation monitoring and email collaboration.
MediaMath to support Unified ID 2.0
The ID framework developed by The Trade Desk joins MediaMath's identity marketplace.
Simpli.fi introduces CTV reach for linear TV advertisers
The new capabilities provide 100% incremental reach on CTV for linear TV campaigns.
What new ad-supported streaming TV announcements mean for digital marketers
Most viewers don't mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+.
How location data helps marketers acquire new customers and expand campaigns
Marketers can use location data to find new customer insights and improve ROI.
3 ways to do segmentation in Google Analytics 4
Learn how to create segments in GA4 through comparisons, explorations and audiences and when to use each segmentation tool.
Marketing artificial intelligence (AI)
Can you use AI-generated content without hurting your page rankings?
Quality is improving but there's a big problem with AI inventing facts.
Why martech integration needs more than technical skills
In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.
An incredibly brief guide to shifting marketing offshore
Looking to tap new labor markets for marketing talent? You need to know which tasks can be "lifted and shifted." Here's a recipe for success.
Google favors helpful content over search engine-first in new update
A major algorithm update from Google will target content designed to rank well for search rather than help or inform readers.
PGA TOUR transforms fan experience, analytics and customer feedback
To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM.
Work in Progress Limits: Getting started with the Agile Marketing Navigator
Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Amazon decision to use Nielsen is big boost for beleaguered rating service
"Thursday Night Football" on Amazon's CTV Prime Video will be company's first time measuring live streaming ratings.
TransUnion partners with Canvas Worldwide to boost omnichannel CX
A major player in the identity resolution space will make audiences available to a global media agency.
Diversity and inclusion in marketing
A new way to find the tech talent you need
Look for skills and potential instead of specific experience.