How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Too much inventory or too little? What matters is striking the balance that will keep the customer satisfied.
Plus 15 questions to ask customer references, preferably in a business similar to your own.
Tune in and change the way you think about QR opportunities.
Mobile gaming ad spend is 3.2 times bigger than console.
The adtech and data world reacts to Google's latest delay on the death of third-party cookies.
Marketing performance management buyer's guide
What you need to know when assessing MPM vendors.
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Learn how to outperform your competitors.
Cookies will now remain in operation on Chrome until late 2024.
B2C and B2B companies are equally poor at compliance.
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles.
Most companies find ways to cope with the limitations that prevent creating a single-source-of-truth “golden record."
Marketing performance management buyer's guide
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns.
Oracle extends its Fusion Cloud CX offering by automating the closing stages of conversion.
Customer journey orchestration buyer’s guide
Important steps to take and questions to ask when narrowing the CJO field.
62% of U.S. consumers say they'll stop buying from brands that engage in shrinkflation.
The jockeying is on among leaders in a new B2B mega-category: revenue tech.
Marketing performance management buyer's guide
MPM's help marketers allocate future spend and bring it in line with business goals.
Recent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Customer journey orchestration buyer’s guide
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Where should the people who manage and run martech fit in the organizational structure?
Discover the new ways marketers are delivering exceptional experiences.
Tune in to this panel to get key findings from MarTech's survey.
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
PwC survey finds younger consumers are more likely to switch brands.
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
How to ensure no ad dollar is wasted in an economic downturn
It would override state privacy laws and set tough standards for gathering and using personal data.
Customer journey orchestration
Here are the goals and core capabilities of customer journey orchestration solutions.
Your marketing automations must build in exclusions for people who don't receive a follow-up message.
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Learn how you can change the way your work gets done.
Will let consumers exchange messages with company representatives, even if they speak different languages.