2022 Predictions: CTV and cross-channel advertising
What marketers in the new year are looking to gain from increased programmatic investments.
2022 Predictions: Data strategy and privacy
Experts tell us how marketers will use data analytics to manage more effective customer engagement and staffing in physical locations.
2022 Predictions: Ecommerce everywhere
Social commerce, shoppable ads and how ecommerce buying will evolve in the new year – and even impact offline retail.
Zoom acquires video production assets from Liminal
The move will bring upgraded professional production to Zoom events.
2022 Predictions: Customer Experience & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
Ad spend for cryptocurrencies increases as advertisers educate consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies.
Good morning: The holiday season is upon us
Plus, thoughts about the future of work.
Why brands must embrace responsible marketing practices
Responsible marketing practices are necessary to build customer trust and ensure long-term success.
Email marketing will be a success story in 2022
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack?
How to overcome data silos and fragmentation
Marketers need robust solutions and strategies to overcome data fragmentation.
Good morning: A good time to be in marketing ops
It's a great job market and businesses are now taking marketing operations seriously.
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Using data to optimize campaign creative
One Door's Ken Kuperstein offers tips on determining when creative is a hit or a miss.
Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers
This deal, along with a partnership with open RTB platform Taboola, provides more options for marketers to run effective digital campaigns in the post-cookie world.
6 key marketing ops predictions for 2022
Marketing operations is finally having its moment in the spotlight and it's not going to give it up any time soon.
6 reasons why marketing operations is foundational to successful campaigns
Brands that neglect marketing ops will find more than a few problems with their campaigns.
Good morning: Time for a chat?
Chatbots are now part of the toolkit for engaging with customers at scale.
Integrate announces majority investment from Audax
The investment will help accelerate the development of the Demand Acceleration Platform.
How STCHealth uses intelligent chat to help people access their immunization records
STCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale.
Why businesses are hiring taxonomists
Claravine's Christine Reges and Michael Shearer discuss the growing need for taxonomists to organize data and content and avoid missed opportunities.
Good morning: Customers are up for grabs
Shoppers aren't hesitating to change the brands they buy from.
How brands can succeed in digital asset management
Assessing your brand's relationship with digital technologies is foundational to campaign success.
Avoid an identity crisis by getting to know your customers
In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers' identities.
Do you need a marketing attribution and predictive analytics tool?
Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
Digital out-of-home advertisers seek hyper-local, contextual targeting
New findings shared by the DPAA tell us about the role DOOH plays in marketers’ omnichannel strategies.
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Good morning: Pricing is also messaging
Plus, marketers respond to Omicron in our Events Participation Index.
3 ways marketers can increase email engagement
Marketers can improve email engagement by implementing live, interactive elements.
Customers demand digital-style experiences in physical retail stores
A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components.
Ecommerce marketers weigh shipping hikes in 2022
Shopify reports increases by major carriers, including USPS, UPS, DHL Express and Canada Post.
What the CDP Institute learned from dozens of use cases
An analysis of how CDP users plan to use the platforms finds that requirements differ greatly.
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.