4 ways to drive customer engagement through personalization
Personalized experiences can determine the success of customer engagement strategies.
How to decide if you need an account-based marketing platform
Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement.
Good morning: A simple message
"Inclusion management is really about a rising tide that lifts all boats."
What is Scrum, the project management framework agile teams rely on?
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
Agile marketing sometimes means deciding what you’re not going to do
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
Cyber Monday set to be biggest spending day of year
Updated. E-commerce is up overall for the month of November.
Deloitte acquires content agency Madras Global
The acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels.
Tell us if you are planning to attend in-person events in 2022
Please answer this quick, 3-minute survey and tell us how you are feeling about attending conferences in the coming year
Good morning: Back to work
This holiday season, under-promise and be transparent.
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings.
New solutions support workplace diversity and inclusion
Knockri is boosting racial and gender diversity in recruitment. KeepWOL is gamifying DEI training.
The OOH industry’s digital transformation encourages marketers to test and learn
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed.
3 ways to gain more visibility into your lead lifecycle
How marketers can gain more insights from their lead lifecycles using status tracking.
Adobe updates its holiday shopping predictions
Despite supply chain worries, expect records to be smashed in digital spending this season.
Good morning: There’s plenty to be thankful for
Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and make remote workflow effective. The upside is the tremendous amount of talent working together […]
Build trust, gain sales
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset.
Adobe and MLB announce expanded partnership
The initiatives include improving the fan experience as well as providing better digital workflows for clubs, players and vendors.
How responsible marketing impacts customer retention and value
Implementing a responsible data infrastructure will better serve customers who want everything now.
How marketers can keep customers engaged using data
Successful customer engagement depends on good data.
Concentrix to acquire CX design business PK
The global CX solutions provider agrees to pay $1.6 billion for PK, formerly Connective.
Good morning: We’re nearly there
Plus, it looks like those leaked Facebook documents are going to be released in bulk.
Demandbase brings account-based advertising to consumer platforms
The ABM leader offers targeting on Facebook, Instagram, Twitter, YouTube and other platforms.
Creating value when content and experience are data-driven
GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together.
How live clienteling is helping Lucchese sell more cowboy boots
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP
The CTV ad landscape is transforming for AVOD.
Effective planning is essential in agile marketing
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
Improve customer experience and hit marketing goals by mapping out the customer journey
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees.
5 ways marketers can improve customer experiences with personalization
Personalized CX can help marketers unify customer journeys.
Good morning: The B2B playbook is expanding
B2B marketers are learning to address customers through a range of digital channels.
Braze makes strong debut as public company
Braze exceeded expectations, raising over $500 million and seeing its shares surge on the first day of Nasdaq trading.
How to future-proof your digital marketing strategy
Marketers need to develop digital strategies that can weather and adapt to our ever-changing world.
Good morning: It’s all about email
The channel may be well-established but it's not static.
Conductor raises $150M in funding
New investment will be a catalyst to shape the future of organic marketing, SEO, and content.