How marketing ops improves ROI through campaign performance and budget management
James Delande from BrandMaker talks optimization at our recent MarTech conference.
How brands can create omnichannel customer experiences
Omnichannel marketing strategies go beyond multichannel engagement.
Real Story on MarTech: “But Will It Scale?”
That question might mean many different things, but it's a critical question businesses must ask when evaluating marketing tech.
Welcome to the Metaverse: Friday’s Daily Brief
Facebook survives the re-branding, but as just one subsidiary, alongside Instragram and WhatsApp, of the new company Meta.
3 ways to turbocharge your team for greater marketing agility in 2022
In this live webinar, learn what tools can help you meet new expectations and demands of your customer.
Holiday shopping this year may be back to normal
A new international survey from Bazaarvoice sees consumer spending stabilizing.
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?
3 ways marketing and sales teams can generate buyer interest
Generating buyer interest relies on the combined efforts of marketing and sales.
Facebook isn’t fazed: Thursday’s Daily Brief
Plus news from DocuSign, stats from Litmus and how to move to a first-party data strategy.
How publishers can implement a CDP to improve customer experience and support ecommerce
Dennis Publishing walks through their transformation using BlueConic.
Marketers search for new email marketing technology to meet pandemic challenges
A new Litmus survey suggests that email marketing budgets will rise in 2022.
DocuSign will be available in Salesforce’s Slack in 2022
That's one of a number of announcements expanding Salesforce's strategic partnership with DocuSign.
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Is innovation on your roadmap?: Wednesday’s Daily Brief
Setting in place a strategy around innovation helps get different teams within your organization onboard.
How to move to a first-party data marketing strategy
It's time for marketers to consider moving away from third-party data strategies.
Microsoft buys IPaaS platform that integrates with Oracle, SAP
Acquisition of Clear Software gives Microsoft’s enterprise business customers more flexibility to create business apps.
How to implement new marketing technology to drive innovation
Results-oriented transformation comes with challenges.
Twilio launches new automation platform
The new offering drives value from Segment, the CDP Twilio acquired in October 2020.
You still need a strategy: Tuesday’s Daily Brief
Plus news from Adobe and data consolidation for CPGs.
New ABM research says nothing is wrong with your strategy but your execution is failing
Learn practical tips for executing lead outreach like a champ.
Adobe’s new Workfront features beef up collaboration across the company’s software suite
Acquisition providing new capabilities for creatives, enterprises and B2B marketers.
Consolidate and personalize: A winning data strategy for CPG brands
To achieve reach and personalization, many CPG brands have to strike a balance between how they organize and how they act on their data.
Don’t get distracted: Marketoon of the Week
Just because the tools are always working, doesn't mean you always have to be.
Doubling video ad revenue with AdOps: Monday’s daily brief
Plus, Snap ad biz impacted by iOS updates
How to implement the best UX strategy in a changing digital environment
UX is more than design changes; it's a marketing strategy.
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today's marketing technology solutions.
Snap ad business takes a hit due to iOS privacy updates
The chat app’s earnings fall short of forecasts as advertising performance declines.
Perion launches cookieless identity solution
A new audience targeting solution groups cohorts by common traits.
How Jagran New Media doubled video ad revenue with a managed AdOps service
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
Different ways of seeing the customer: Friday’s Daily Brief
Digital transformation alters the way you see your customers, even if you see them in person.
Using personalization to create marketing moments
Data and creativity are key to delivering meaningful personalized marketing experiences.
How to improve CX in your marketing organization
The best customer experience strategies go beyond data and technology.
Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief
Plus case studies from Samsung and Discovery Plus.
