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20210831 MT Brief
Bizzabo partners with Brightcove
Integration meets needs for hybrid and virtual meetings.
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
How technology is enabling community marketing
In the second part of a two-part article we look at two very different ways technology can support community.
Proceed with caution: Tuesday’s Daily Brief
Plus, four tools to check for title changes in the SERPs.
Zendesk acquires Cleverly.ai
Customer service conversations are on the rise, and AI helps to scale the ability to respond.
Defining your brand: Marketoon of the Week
Finding keys to a brand that everybody can agree on.
Writing customer stories to improve team collaboration
A practical technique to build collaborative team processes on a foundation of customer-centricity.
Building trust with your customers: Monday’s Daily Brief
Plus search experience upates from Yext.
3 stages of SEO automation
How next-gen SEO automation addresses the roadblock of scaling execution.
Yext updates site search algorithm, adds experience options
Low-code ETL tool makes data unification on sites easier and more comprehensive.
How Gibson is turning up the volume on hybrid customer experience
Nashville hub shows how technology and design can grow customer engagement.
Talkwalker acquires Reviewbox as UGC importance grows
The deal combines two key areas for customer insights: social media and reviews.
The Real Story on MarTech: Navigating the new world of consumer privacy
Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action.
Building a community: Thursday’s daily brief
Plus, TransUnion launches TruAudience.
TransUnion launches TruAudience
A new suite of identity solutions provides insights for streaming media advertisers.
Why community could be the next big thing in marketing
In the first part of a two-part article we look at why even B2B marketers are talking about community.
Transparency goes a long way: Wednesday’s Daily Brief
Plus FitBit's work management evolution and news from TikTok and Shopify.
Is your brand facing an identity crisis?
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust.
TikTok and Shopify introduce TikTok Shopping
The new service marks another leap forward for social commerce.
Making AI work for workflow management
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
Supply chain woes for the holiday season?: Tuesday’s Daily Brief
Delivering products in a timely fashion, or failing to, is an important part of customer experience.
Delta variant has marketers less eager to return to in-person events this year
Though marketers responding to MarTech’s Event Participation Index say they are budgeted to attend only a few marketing events in-person in 2022.
Meeting or email? Marketoon of the Week
Technology can help avoid some of the problems that meetings address.
Facebook’s widely viewed content: Monday’s Daily Brief
Plus a global survey of customer engagement.
Neuroscience: Video makes people happier than text
Study finds video messages can help break the overall negative mood of business inboxes.
Pandemic challenges intensify need for customer data platforms
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
More downtime for Salesforce
Users experienced outages or lag in loading for much of today.
The Real Story on MarTech: Where should personalization reside in your new stack?
This first of three articles on personalization at scale explores the right place for personalization services in your marketing technology stack
Getting the most out of AR and VR experiences
Some ways to approach an extended retail strategy outside a single social platform.
Demandbase jumps out ahead in B2B streaming race
Salesforce and Terminus announce new video offerings for the fall.
Balancing risk and reach: The brand safety dilemma
Is it worth risking reputation to reach a large audience? Is that audience human anyway?