Google’s MUM identifies 800 variations of vaccine names across 50 languages in seconds
In its first application MUM shows how it might provide Google with an efficiency advantage in surfacing relevant search results.
Epsilon brings multichannel messaging to the midmarket
Epsilon tailors its enterprise Messaging solution for the midmarket, with no long-term commitment required.
What does Apple’s email move mean to you?: Wednesday’s daily brief
Plus an OOH partnership and a President for Bazaarvoice.
Narrative partners with mobile data provider Complementics
Organizations, including big brands, are looking to buy and sell data, says Narrative CEO Nick Jordan.
Out-of-home VIOOH partners with Taptap Digital
VIOOH adds Taptap intelligence to its global OOH inventory.
Personalization and privacy aren’t mutually exclusive: Tuesday’s daily brief
Plus Outfront's outdoor campaign to highlight food insecurity.
Good riddance, open rate: How Apple’s change will make you a better email marketer
Kath Pay explains the four steps you should take to update your email strategy.
Why sticky agile marketing teams perform better
A team which sticks together understands its own dynamics and gets more done, faster.
Marketers react to the FLoC delay: Monday’s daily brief
Plus Mozilla's initiative to provide browser data for academic research.
Securian Financial sees opportunities in the Adobe-Workfront integrations
The integration of Workfront with the Adobe Experience Platform should free up marketers for strategic and creative activity. But it's early days.
Apple threatens email, Google eases back on cookies: Friday’s daily brief
Plus Integrate launches B2B events product.
Is the C-Suite disillusioned about marketing’s handle on technology?
Recent surveys suggest business leaders have a low opinion on the marketing org's technical competence.
Apple’s email privacy crackdowns will not destroy email marketing
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
Cookies get a stay of execution from Google
Deprecation of third-party cookies is pushed back to 2023.
Picturing martech’s long tail: Thursday’s daily brief
Plus a call for session ideas for September's MarTech.
Constant Contact to expand capabilities through SharpSpring acquisition
E-commerce provider will pick up lead gen and CRM capabilities when it acquires SharpSpring.
How to communicate brand values through CX: Wednesday’s daily brief
Plus, tackling the challenge in virtual networking.
What anchors your technology mall?
Perhaps a traditional shopping mall provides a better model for marketing technology than a "stack."
The future of digital advertising: Personalization through agility and automation
Get your customers to take action by using an agile approach to digital marketing.
Gen Z customers value individuality, price in purchasing
What are the other factors that drive Gen Z purchases?
Cool vendors make the purchase cycle easy: Tuesday’s daily brief
Plus, you may like telling stories, but do your customers want to hear them?
How Social hour seeks to solve the virtual event networking challenge
With virtual networking often hit or miss, TechChange leverages the platform to bring agents of social change together.
3 tips for optimizing your clients’ SEO in 2021
Helping your clients stay on top of their SEO strategy has never been easy. But it’s getting harder.
Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and desktop.
Why you should respond to your customers on social media
That's not the only thing customers care about, but it's the most important.
What does best workplace even mean any more? Monday’s daily brief
Plus HBO Max blames the intern of course.
What are you thinking? Brands would like to know
Opinion mining, sentiment analysis and the indispensable human touch.
33Across has a supply side plan to make unauthenticated traffic addressable
Their Lexicon identity graph is embedded in the ad exchange itself.
Apartments.com retools digital strategy for pandemic rentals and beyond
New campaign puts virtual tours first, positions more ads down-funnel to prospects and landlords.
Marketing ops is not just technology: Friday’s daily brief
Strategy and process are as important to marketing ops as tech tools.
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
Virtual events and local marketing: Thursday’s daily brief
Plus, the relentless pace of change in search spurs new solutions.
The Real Story on MarTech: Never skip a bake-off when selecting a new platform
Don't even think of implementing a martech solution without putting the leading candidates through a real sprint.
Uberall acquires MomentFeed to expand its global reach
The demand for local digital experiences by multi-location brands is high as the U.S. opens back up.
Mailchimp responds to customers’ demands for new email templates
Purchased directly from Mailchimp, these templates don't require coding for activation in the Mailchimp platform.
Events: How virtual is reshaping what it means to engage an audience
How the necessity of virtual events became a virtue for laser technology brand Cynosure.
One set of truths for B2B and D2C marketing: Wednesday’s daily brief
CMOs for a beauty brand and a business intelligence veteran both talk about the importance of data all in one place.
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.