Will marketing and sales finally align around RevOps and agile go-to-market strategies?
From re-imagining the funnel to re-organizing operations, B2B marketing and sales are transforming.
Ops, chemistry and creative: Friday’s daily brief
Creative automation vendor Celtra partners with Pinterest.
When presenting, less is more: Thursday’s daily brief
Plus Mindtickle's conversation intelligence for sales and the renewed interest in driving in-store traffic.
MOPs Rundown: What matters in Marketo, Bizable and Workato’s May releases
Marketing operations agency Perkuto shares its monthly take on new features like Marketo’s forms enhancement and Workato’s Accelerators.
ABM tech is on fire, but don’t get burned
Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach.
The Real Story on MarTech: Apply design thinking to select the right vendor
Put design thinking at the center of your marktech evaluation and acquisition strategy.
Interest in headless CMS is growing: Wednesday’s daily brief
Plus Verizon's DOOH suite, and full transparency on Unified ID 2.0.
Simplify your customers’ 360 journey with real-time data
The information customers provide can be endless and difficult to tap into.
LinkedIn introduces Event Ads and “boosted” posts
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
Brand safety Whack-a-Mole: Marketoon of the Week
Taking a proactive stance against digital faux pas.
How Gatorade, Burnbrae Farms are getting creative to reach target audiences
Niche platforms like Hudl and Flipp are giving marketers new ways to connect, inform and ultimately convert the customers they seek.
How to celebrate reopening with your creative: Tuesday’s daily brief
Plus, what Yelp is doing for Pride month.
An old-fashioned retailer’s modern marketing approach
The Vermont Country Store revamped its business and kept employees safe with these three initiatives.
Invoca acquires DialogTech, expands its conversation intelligence platform
Two leaders in call tracking and analytics join forces and customer bases.
YouTube to show ads on non-monetized videos: Monday’s daily brief
Plus, do you miss your old office?
Data is at the heart of everything, but we’re still struggling to handle it
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.
Going all-in on AI (soon): Friday’s daily brief
Plus Helen Abramova on the explosion of MOPs-related content
How agile marketers can work with other teams to improve customer experience
Get teams working together, like Three (or Four) Amigos.
3 ways to master flawless marketing campaign execution
Do you ever feel like you’re hard at work, but your progress towards campaign goals is slow?
Voice, video, Shopping Graph: A marketer’s guide to Google I/O announcements
Also, improvements to in-app deep linking capabilities.
Surefire ways to improve your presentations: Thursday’s daily brief
Plus, the 2021 Stackies are open for submissions.
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.
FLoCs start leaving the nest: Wednesday’s daily brief
Plus, email conversions are a trend to watch
Real Story on MarTech: The new stack
The case for concentrating key capabilities in the lower, foundational part of your stack
Zoom announces all-in-one events platform
Zoom Events is intended to be a comprehensive solution for events of all sizes
Summer of Stacks: Opening the 2021 MarTech Stackie Awards
To participate, create a 16:9 slide that illustrates the way you conceptualize your marketing stack — the different tools you use, but more importantly, how you think about the way they fit together.
To improve customer experience, it’s a matter of voice
From customer service to branded “personalities”, voice tech is expanding what it means to speak with target audiences.
Why marketing attribution and predictive analytics tools are gaining currency: Tuesday’s daily brief
Plus the Instagram browser-based posting rumors
5 ways videos can help businesses generate more revenue
Grab your audience’s attention and keep them engaged with your brand.
Why agile is key to an impactful customer experience
Respond quickly and creatively to ever-changing customer demand.
The importance of marketing attribution platforms in today’s environment
At a time when there's more scrutiny on marketing budgets, attribution solutions are helping eliminate waste and justify spend.
Streaming giants merge sales; iHeart creates ad network
Sirius XM's SXM Media and iHeartMedia's Private Marketplace consolidate sales for their massive audio audiences.
Hiring for marketing operations, marketing support roles set to explode
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.
The NFT bandwagon: Marketoon of the Week
Just because you can sell something, does that mean you should?
MarTech is marketing: Monday’s daily brief
Plus, Storage Asset Management's marketing strategy and the right time to message on social media
Welcome to MarTech
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
Is marketing operations another term for marketing?
Perspectives from Darrell Alfonso, Kelly Jo Horton, Steve Petersen and Justin Sharaf
Salesforce updates its CDP: Friday’s daily brief
Plus privacy-focused changes from Google Ads