Ten tips for acquisition email success
How well do your email campaigns stack up when it comes to attracting new customers?
Marketers aren’t breaking the third-party cookie habit: Friday’s daily brief
Plus, increased interest in premium programmatic
Facebook revenue almost doubled: Twitter hit its target, but stock falls
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.
Consumers are in charge more than ever: Thursday’s daily brief
Consumers now prefer virtual to real world window shopping
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with you.
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.
A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads
Adobe rearchitects its CDP: Wednesday’s daily brief
Plus, what Apple's App Tracking Transparency means for advertisers
How to find the perfect influencers for your brand: A quick and easy way
Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your brand
B2B marketers rely on marketing automation: Tuesday’s daily brief
Plus the privacy wars and fake ecommerce listings
Most marketers expect to attend in-person conferences by early 2022
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
How Smartly.io is overcompensating for its carbon emissions
By partnering with Compensate, the adtech platform is reducing its overall carbon footprint
Visual storytelling, Adobe Experience Manager’s new capabilities: Monday’s daily brief
Plus, big chains with localized strategies
Brand risk was up in 2020. Where is it heading now?
And what steps can brands take to stay safe? IAS CMO Tony Marlow explains.
How an SMB embraced digital transformation during a pandemic
As the pandemic caused demand for packaged foods to soar, SIGMA Equipment responded by implementing a CRM
The identity race heats up (again): Friday’s daily brief
Plus an SMB's CRM journey and missed opportunities to address climate change
A guide to visual storytelling
In the first part of a two-part story, we look at the importance of visual story-telling in challenging times
Ads aren’t addressing climate change
CreativeX releases an analysis of over a quarter of a million ads in time for Earth Day
HubSpot Operations Hub, Outbrain IPO: Thursday’s daily brief
Plus, what do event attendees want from your presentation?
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
HubSpot debuts Operations Hub
The new offering aims at helping operations to be strategic rather than reactive, and promotes a unified RevOps philosophy
WordPress vs. FLoC, Shopify expands Pinterest partnership
Plus, CTV Octo-fraud...and what happened to centralized brand guidelines?
Driving customer adoption of clean energy-as-a-service
How CleanChoice Energy is using Braze to drive experiences that promote clean energy products
Do you have centralized brand guidelines? Wednesday’s daily brief
Plus, uncovering recurrent CTV ad fraud
Social listening for brands and agencies: What, why and how?
What role does social listening play in a company's marketing matrix? Here's how to evaluate your options in 2021 – and why you must.
SEO platforms, Agile getting it “done”: Tuesday’s daily brief
Plus, the latest on social from The Harris Poll and Sprout Social
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of Done
Don’t give Gen Z bad digital experiences: Monday’s daily brief
Plus protecting brand reputation on Google
Email replies, Google Ads dynamic exclusion lists: Monday’s daily brief
Plus, Gen Z impatient with bad digital experiences
Customize your email marketing with the power of personalization
Real-world examples of how you can make personalized recommendations when your email is opened - not when it’s sent.
How e-books can provide actionable value to B2B buyers
People now have time to digest long-form content. Here's how e-books can be central to a B2B content marketing strategy
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity
A new collective to fight adtech fraud: Friday’s daily brief
Plus Real Story Group's new martech vendor map
Small agencies stay positive while taking on debt: Thursday’s daily brief
Plus, who is your ideal MarTech keynote speaker?
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers.
Pinterest’s new code, free trials and freemiums: Wednesday’s daily brief
Plus, a new platform for virtual selling
The pros and cons of specializing in specific martech products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?
Different experiences with free and freemium software trials
How marketers find the right solutions in disruptive times
Diversity in talent, Google antitrust allegations: Tuesday’s daily brief
Plus, the rise of headless and hybrid CMSs