New tools for Pinterest creators
How the visual discovery platform is rethinking stories and influencers
Martech survey, Australia passes media code: Friday’s daily brief
Plus, Virginia’s consumer privacy law and what it means to marketers
Unified ID 2.0, ecommerce Shopper Experience: Thursday’s daily brief
Plus, Yelp expands Waitlist for disrupted diners
Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search results.
Reaching customers at scale without losing their trust: Wednesday’s daily brief
Plus Vendoo's approach to re-selling and changes to Google's Partner Program.
Sharing The Trade Desk’s Unified ID will not end adtech disruption
The Trade Desk has made its universal identifier available to the industry, but advertisers may be looking for alternatives as adtech disruption continues.
Using intent data to deliver results in 2021
Intent signals bring precision to today’s B2B marketing strategy.
Scrappy reseller platform Vendoo’s keys to acceleration: great relationships and a small stack
How Josh Dzime-Assison helped build a martech stack to support a new reselling model.
Yes, it’s martech, Facebook ads outage: Tuesday’s daily brief
Plus texts from brands, the agile CMS race
If marketers use it, yes, it’s martech
As long as they bring vision, commitment and orchestration to the tool set.
Messaging channels are surging: Monday’s daily brief
Plus Australia v. Facebook and news from The Trade Desk
How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile organization.
How messaging channels are surging and becoming critical to marketing success
Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration.
Facebook-Australia standoff may have turned a corner
The proposed news bargaining code remains in suspense as Australia's Treasury department brings Facebook and publishers back to the table.
Agile marketing for effective leadership, Shopify’s earnings: Friday’s daily brief
Plus a question about Ops, Infutor's ID activation by boberdoo.com
Digital-first commerce boosts Shopify’s earnings
Meanwhile, physical giant Walmart reports disappointing earnings.
The effects of Google’s search choice screen, Facebook’s Aussie decision: Thursday’s daily brief
Plus, Crowdspring report finds consumers value rapport, trust from their chosen brands.
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
Another 3rd-party cookie replacement, and about going digital-first: Wednesday’s daily brief
Plus, how Vevo is using AI to match ads to moods.
LiveRamp’s alternative to third-party cookies
Plus LiveRamp's contextual advertising partnership with Media.net.
LiveRamp pushes ahead with alternative to third-party cookies
Plus LiveRamp's partnership with Media.net is giving marketers ability to leverage contextual and addressable advertising together.
Behind Biden’s social media, and a word on data: Tuesday’s daily brief
Plus, who is winning the streaming wars?
Breaking down President Biden’s data-driven social media strategy
Biden social media director Sarah Galvez explains how Measure Studio and Monday.com gave her team the tools they needed to drive a winning strategy.
Why diversity in marketing is a job for all of us: Monday’s daily brief
Plus, digital journeys aren’t just digital
Disruptive martech trends, and what a CDP fixes: Friday’s daily brief
Plus, the state of brand trust in 2021.
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers.
4 disruptive, uncomfortable, yet inevitable martech trends
Industry veteran Jep Castelein on the future of martech.
Small data, big impact, and GMB adds ‘time in business’ label: Thursday’s daily brief
Plus, EU may require big tech to pay for news links.
5 habits of top-performing email marketers
Learn best practices of top-performing email marketers and why these strategies are necessary for your email program.
How small businesses can drive value from small data
Small business often means small data, but there are ways to drive value from it.
Tapad seeks to make cookieless IDs interoperable
Switchboard is not a new ID solution. It's an attempt to make different ID solutions play nice together.
Interoperable cookieless IDs and App Annie’s AI tool: Wednesday’s daily brief
Plus, the difference between B2C and B2B marketing
Apple vs. Facebook and looking at Google’s FLoC plan: Tuesday’s daily brief
Does Google’s alternative to third-party cookies make sense?
Does Google’s FLoC alternative to third-party cookies make sense?
If the battery of addressability alternatives becomes too confusing, will contextual advertising resurge?
KFC, Taco Bell tap AI, and GAAR is explained: Monday’s daily brief
Plus, when getting a handle on soccer’s digital assets is the gooooooal!
Call analytics platforms expand their utility
Advances in machine learning are enabling call analytics platforms to do more than ever before.
How Special Olympics is supporting digital health and strength
The nonprofit leverages Brightspot, Falcon and EveryAction to support programs for athletes, donors and volunteers.
Bend without breaking: Flexibility in your martech stack
Join a panel of experts as they discuss when to prioritize flexibility in a martech stack.
ON24 shares surge on first day of trading
ON24 asks the market to bet on the continued value of virtual engagement.
Australia’s showdown with Google has implications for domestic businesses
The proposed legislation could also create an untenable position for search engines in Australia.