Does the rift in AI matter to marketing?
AI is at a fork in the road. Neither option is promising, but does that really matter?
Google may not display Web Stories that are teasers
Google said its users want to see the full story and not have to click through to see more.
Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
Join Merkle’s media experts to understand what happened in Q4, and how to adjust your strategy going into 2021.
Episerver rebrands as Optimizely
The digital experience vendor takes on the name of one its recent acquisitions.
When martech isn’t martech
If a tool is used by marketers, does that make it part of the martech stack? Where do we draw the line?
How do you define marketing ops? It’s debatable
If we use the term so frequently, we should be able to do a better job of defining it.
What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing stack?
Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment.
How Rakuten Viki is promoting K-drama to a global audience
A martech stack featuring Movable Ink and Braze is critical to user engagement.
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
3 critical PPC lessons from 2020 for a brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen.
7 Essential Lessons Toward Marketing as a Business Driver
One CMO's views, rants and aspirations from a decade of doing the work.
ON24 files for an IPO
After a period of losses, ON24 catches the virtual event wave.
Is your marketing ops team ready to implement a new CDP?
Best practices for implementing a CDP, and how a 75 year-old sporting goods company went about it.
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.
Why cross-functional agile teams get campaigns delivered earlier
How to avoid over-specialization and the bottle-necks it creates.
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.
Virtual events platform Hopin acquires Streamyard
Expect consolidation in the virtual event space in 2021.
How marketing ops can survive and thrive in M&A
Merging teams and systems following a merger or acquisition can be an opportunity rather than a crisis.
Facebook blocks Trump for remainder of term while Twitter sets temporary ban
Numerous advertisers have paused their social media campaigns over yesterday's events at the Capitol.
What B2B marketers can look forward to in 2021
B2B marketers will become growth drivers, and will own the all-important digital journey.
Search Engine Land, SMX name Carolyn Lyden content lead
Our sister website is proud to announce new leadership.
5 privacy regulations marketers need to know for 2021
Join us for this live webinar and learn how to build an effective marketing program that is compliant with the world’s privacy laws.
Are best practices useful or lazy?
Adopting best practices seems like a no-brainer. But here are some things to consider along the way.
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your campaigns?
Marketing and marketing ops: coming together like never before
Marketing and marketing ops will continue to align in 2021.
Widespread Slack outage reported
Slack is down just as the remote work year kicks off for many. (back up for many by 1pm ET.)