SEO year in review 2020: COVID forces platforms to adapt their local and ecommerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
ABM: Back to basics
The current business environment underlines the importance of targeting the right accounts at the right time, and in the right way.
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
Marketing the COVID vaccine faces familiar challenges
Selling the COVID vaccine will require personalized and empathetic messaging.
Technology saving retail businesses from going under
Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers' needs.
One view of the future of events: niche and hybrid
There are still many questions to be answered about the events landscape post-COVID.
SMX 2021 will provide the most comprehensive search marketing education available
6 events, actionable tactics, affordable for all marketers
What can 129 million calls tell us about inbound marketing? A lot, it turns out
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from leads
Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space.
Brands need to speak out in support of the Black community
As HubSpot announces new funding for Black economic empowerment, we ask a Black marketing strategist if brands are doing enough.
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed.
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Looking Forward to MarTech 2021! Submit Your Session Ideas Now
MarTech will take place virtually on March 16-17 with a focus on the changing customer.
Will COVID vaccine rollout bring back in-person conferences?
With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
Neutronian aims to bring clarity and trust to marketing data
Affinity Answers becomes the latest data provider with Neutronian Certification.
As local media lose budgets, Field Day offers ‘last mile activation’ for brands
The company says it offers local human outreach at scale.
From sentiment to empathy: understanding how customers feel
How AI is helping brands treat consumers with empathy at scale.
2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next year.
Google, YouTube add user controls to limit alcohol, gambling ads
The new feature will launch on YouTube in the U.S. first.
Using martech role types to build and maintain teams
Scott Brinker's role categorization can aid team building and planning.
The importance of governance for digital asset management
A taxonomy, and governance to ensure its proper use, are foundational for DAM.
Sitecore announces headless CMS offering
Experience Edge offers hybrid headless capabilities.
CabinetM launches LibraryM, a martech resource
The martech management platform adds an information and research site.
New EU regulations compel more transparency for search rankings
Guidelines seek disclosure of major ranking factors by Google, Amazon.
DOOH industry moves to standardize ad inventory
The wide variety of screens and venues cries out for a consistent digital out-of-home taxonomy.
Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
Reasons why not to buy a shiny new thing
Before you take the plunge, really think about if you can actually enable the new tech to its full potential.
Where Google is placing its bets in 2021
A look at where Google might be headed in 2021.
Why Predictability is more Important than speed in Agile marketing
For newer agile marketing teams, it's not all about racing to the finish line.
Using AI to replace cookies with context
Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap.
How one CRM platform is helping drive the revenue cycle
The state of CRM through the eyes of Pipedrive.
How marketers can identify the right ABM vendor
Identify exact capabilities needed before vendor selection or renewing contract
Salesforce signs agreement to acquire Slack
In a reported $27.7 billion deal, the CRM giant picks up the popular chat platform.
1-800 Contacts doubles down on the digital customer experience
How 1-800 Contacts responded to record stay-at-home demand.