How marketers can stay centered around consumers
There are plenty of opportunities today to establish long-term consumer relationships.
It’s time for Plan C: Adjusting your marketing budgets in crisis times
The best disaster plan is one you make before disaster strikes, says Acoustic’s Michael Trapani.
TripAdvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19.
How engagement trumps headlines: the election in social media
Digging below the vanity metrics reveals who is really winning the social media race.
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales.
Mars presents: a spooktacular digital Halloween
Under time and supply chain pressures, Mars used Acquia to create a digitize trick or treating.
How to kickstart your channel on Roku and stand out: A comprehensive guide
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques.
How Bacardi served up a new digital experience for consumers
Bacardi refreshes its digital experience for a shop-at-home, drink-at-home world.
Sitecore delivers product news against a shifting business landscape
Sitecore talks product at Symposium against a background of how brands must learn to survive.
New approaches to affiliate marketing
Real-time data and personalization increase conversions.
4 ways to make your ecommerce experience engaging and bright
The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
SAP is crossing the CDP finish line
SAP's CDP, available in November, will connect front and back-office data.
7 life lessons on leadership during COVID and beyond
Jeremy Bloom, the founder and CEO of Integrate, shares key takeaways from conversations with extraordinary individuals.
Google Ads turns 20: The most important trends and changes of the past 5 years
In looking back, we can see where the biggest trends in search (and beyond) are heading.
Reasons for marketers to add drones to the martech stack
From monitoring foot traffic to creating aerial imagery, drones have a lot to offer marketers.
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
How changes in logistics and the supply chain will impact customer experience
Global upheavals in the supply chain have implications for brands and marketers.
Next on MarTech Live: Experts Discuss the Various Roles of Marketing Operations
Marketing operations is an essential part of any modern marketing team, but the role of marketing operations within the organization and the individual responsibilities vary from company to company.
Salesforce reinvents its flagship conference as Dreamforce To You
Salesforce CMO Stephanie Buscemi reveals the thinking behind this year's event.
What Prime Day signals for 2020 holiday retail
Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before.
Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now.
Agile brings project management concepts to marketing
Agile is gradually permeating the marketing space.
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
Facebook continues to expand Shopping capabilities and features across its platforms.
Customer journey orchestration
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
Acquia integrates the AgilOne CDP across its suite, announces other updates
The latest initiatives on Acquia's Drupal and Marketing Clouds, announced at Acquia Engage.
7 marketing trends for 2021
For example, successful marketers will be those who invest in agile marketing strategies, Deloitte Insights says.
Deloitte’s 7 marketing trends for 2021 include agile, digital transformation
Deloitte report finds agile marketing, authenticity key as brands must meet "human needs."
How marketers can be more efficient with their data and operations
Questions to ask about your data stack.
Must-know tips for boosting your video strategy
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
How to approach video strategy like a marketing technologist
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement.
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
What a long, strange year in digital marketing
Looking back at the changes forced on B2B and consumer marketing strategies.
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption.
How marketers should plan for implementing automation
Planning and goal-setting prior to implementation is key to success.
How marketers can get the highest ROI out of podcasts
Planning, content and guest selection are at the foundation of a successful podcast strategy.
Content marketing platform NewsCred rebrands as Welcome
Launches new marketing management solution.