It’s not just tech: Organization design is at the heart of digital transformation
Successful transformation starts with recognizing that technology, however amazing, is fungible. It’s everything else in your organization that matters.
ON24: The trend to virtual events is not reversible
ON24 launches Conversion Tools to put intent data in the hands of SDRs.
Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
Oracle announces updates to Oracle Unity
A number of the updates are aimed at improving the CDP's ability to support B2B marketing.
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Building more resources for Blacks in technology
Resources for Blacks in technology continue to grow.
Stop forcing your B2B marketing org structure on your buyer’s journey
Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities.
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z.
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever.
From comedy to diversity
Tissa Hami spoke to a martech audience at Inbound about diversity. We listened to her unsual story.
Making the most of small-screen content for big engagement impact
They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge ways.
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
Amperity’s new generation CDP targets enterprise B2C
Amperity CDP targets the retail industry.
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
Your all-access guide to improving your Google search visibility
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position?
HubSpot launches sales tools for the new normal
HubSpot launches Inbound with upgrades to Sales Hub Enterprise.
Mailchimp brings AI to the SMB market
New platform enhancements include next best actions and personalized product recommendations.
MarTech Live replay: Why email is key to multichannel strategy
Email marketing remains one of the most important marketing channels for both B2B and B2C.
Why DX is about much more than football for the Minnesota Vikings
The football organization said its enhanced DX embraces social change as much as football.
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall martech stack.
Taboola adopts pre-bid brand safety technology
A partnership with IAS aims to offer brand safety at scale.
Affinity Answers helps brands talk to fans
Today it rebrands its AudiencePlanner tool as FanFinder360°.
Stirista adds attribution and location intelligence
Announces acquisition of Nikaza.
This decade’s most important marketing question: What data rights do advertisers possess?
Google's move to reduce advertisers' visibility into search terms reporting raises big questions about data access in the age of automation.
Predictions for holiday 2020 V400.0? Be ready for anything
Consumer inboxes will likely see a tidal wave of email during the holiday season so let's dive into a few ways to get noticed.
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations.
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget.
Women in tech report continuing discrimination and harassment
Women of color face more harassment.
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy.
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive list.
Google custom audiences, the combo of custom affinity and custom intent audiences, now live
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
Martech responds to the pandemic
MarTech Live and guest Anita Brearton discuss the role of marketing operations during the COVID pandemic.
How the pandemic has affected martech decisions
While some companies grind to a halt, others found new need for technology to support a work-from-home marketing team.
Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy
Email marketing remains one of the most important marketing channels for both B2B and B2C.
Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking
With the right incentives, iOS users might be willing to share data.
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st Century.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.