Subscribe to the MarTech daily newsletter
MTT 20200731
Release Notes: Jivox launches purchase predictions for eCommerce
The solution generates and actions real-time purchase predictions.
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob
Publishers can also start testing the Funding Choices integration with IAB Europe's Transparency and Consent Framework for GDPR.
Tips on building your virtual event
Platform, performance and testing are vital in the virtual world.
Here’s an alternative to cookies for user tracking
Instead of having your analytics toolset read a cookie, pass a unique identifier associated with the user ID. Learn how to do it and keep it privacy compliant.
Release Notes: Leadsift partners with Intentsify to enhance data activation
Leadsift gathers intent data, Intentsify actions it.
Feedback optimization: A user-first approach to SEO
Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.
Did the Facebook Ads boycott actually work?
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook's revenues.
Pure open source development is not the future of martech
But it may have an important supporting role to play.
Facebook’s default Limited Data Use period ends Aug. 1: How to stay CCPA compliant
Advertisers can now opt to extend the LDU transition period to October.
Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search rankings.
Taking the ‘stuff’ out of credential stuffing
Marketers can help secure accounts with multi-factor authentication because it's likely attackers will turn it on and make it harder to recover from a takeover.
Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress
Sure to be a marathon, the hearings could be dramatic or incredibly dull.
Release Notes: Mailchimp launches Customer Journeys
Helping small businesses to automate eCommerce journeys.
Michael Phelps and Kane Brown are leading this month’s virtual event revolution
How PR Week and Pandora are embracing the virtual.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow.
Third Door Media welcomes Kim Davis, Rodric Bradford to MarTech Today editorial team
These seasoned storytellers will cover how marketing technology is changing what it means to be a marketer.
The importance of valuing latent orders to successful Amazon Sponsored Products management
Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift.
Release Notes: Braze boosts orchestration and personalization
Braze seeks to boost empathetic engagement through increased personalization.
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their doors.
Buy on Google goes commission-free, will enable checkout via PayPal, Shopify
This is the second big shake up for Google's commerce efforts this year.
Release Notes: CRM + project management = Insightly’s new mobile app
Also provides faster and more secure access to CRM platform.
Virtual Events: What We’ve Learned
The first of a series of articles for producers of virtual events and those considering participating as an exhibitor/sponsor in a media company’s virtual event.
How and where to fight for your marketing budget
While many businesses should consider reduced top-of-funnel ad spend, very few should abandon it altogether. You'll want to ensure you are in a position to power back during the recovery.
Release Notes: Button’s Reach offers deep linking and app-tracking for affiliate channels
Early adopter has already experienced 50% increase in revenue-per-click.
Release Notes: Tickr upgrades Media Analytics Cloud
Marketing data is in the mix, as well as comms analytics.
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC strategy.
Martech training options expand under COVID
Digital training assumes new urgency as the workforce is re-imagined under COVID.
Release Notes: Several features added to Marketo Engage
Updated ABM and sales capabilities are among the July release notes.
No in-person events until 2nd half of 2021, marketers say
But satisfaction with virtual events suggests that, for now, professionals are okay with the alternatives.