Martech platforms reduce costs as CMOs face budget cuts
Many platforms are already making concessions to help marketers by reducing costs and, in some cases, even suspending billing.
MarTech Minute: ANA creates CMO council to help marketers navigate COVID-19 upheaval
The Association of National Advertisers said it has formed a Coronavirus Coalition of CMOs from major brands like Target, CVS and more to lend its collective experience to help marketing shops deal with this disaster.
COVID-19 stories: Marketers, martech firms pivot as world goes online
Here are some encouraging stories from marketers who made quick changes to adapt.
What are the differences between B2B marketing automation platforms?
Here's what you should look for when making comparisons between marketing automation solutions.
MarTech Minute: Slack + Teams? And more martech joins the fight
Overnight, communications platforms became perhaps the most crucial piece of martech as the world was sent home to work.
Amazon FBA challenges highlight broader vulnerability in ecommerce ecosystem
As sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
Will Facebook’s massive usage increases (eventually) turn into revenue?
The pandemic is helping the company repair its public image.
MarTech Minute: Agile CDP, AnyClip free and another event goes online
It’s nice to see martech companies giving away their products for a period to help out.
Coronavirus crisis gives marketers time to focus on martech adoption
Call your vendors and ask for best practices. Focus on your collaboration with IT, experts say.
Tell us: How are you pivoting during the COVID-19 crisis?
We want to hear from our community about the creative tactics you're using to wrestle the beast of uncertainty to find small wins (for clients or staff) in these unprecedented times.
Large majority of recent AI deployments meeting expectations, says MIT survey
Nearly all "large companies" in the survey will be using AI by the end of this year.
Small agencies brace for impact, but say remote work isn’t slowing them down
Many expect client budget and project changes will have a negative effect on their businesses.
MarTech Minute: Acquia’s low-code rollout, Blueshift adds data dashboard
Tools like these, and there are many of them, all help marketers be more efficient.
Pinterest rolls out new commerce features for retailers as search volume climbs
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
Soapbox: Digital assets should be the primary driver of brand consolidation strategy
There is no one-size-fits-all consolidation solution but it is clear that careful review of digital assets unlock the best path forward.
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences consumers.
COVID-Consumers: Pessimistic, but spending more online
A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data.
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.
Google Podcasts gets a redesign and iOS rollout
The new design features an Explore tab with recommendations based on the listener's interests.
How B2B companies can be proactive about managing paid media during COVID-19
To navigate this changing landscape, make sure your brand continues to deliver value while building a pipeline for the future that isn't tone deaf to the crisis.
Soapbox: Rethinking SaaS product access for SMBs during the COVID-19 crisis
With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt.
MarTech Minute: Quick and dirty virtual events, stack upgrading during a crisis
Can you imagine trying to completely transform your stack in the midst of a global crisis. Well, that’s what CDP company Exponea has done, and maybe they are onto something.
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won't cut it.
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending plans.
How MOPs teams are staying agile as remote work becomes the norm
Agile expert and coach Stacey Ackerman says it's important to have a strong facilitator to make sure everyone is actively participating in the conversation.
What a developer community can tell you about martech
A robust ecosystem surrounding a software platform speaks volumes about its flexibility and utility.
MarTech Minute: Airtable’s student release, Adobe’s uptime message
Smart spreadsheeting version available for students who find themselves participating in distance learning as the COVID-19 disaster shuts schools.
Lights out on your events, now what?
Here are some strategies to execute a hard reset on objectives to make the most of what your brand already has.
9 of the best SEO tools you can try for free
Free trial is a great way to get acquainted with pricey SEO software. So here's a list of SEO tools you can try out before spending money.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming weeks.
MarTech Minute: RevTrax offers free data services solution, Nuvi’s latest social tools
A quick round up of the latest marketing technology news and announcements.
Here’s what the role of a martech orchestrator looks like
We all know martech is complex and evolving so we need orchestrators to provide clarity about how operations are managed.
Soapbox: Does COVID-19 change everything?
Business was already moving at lightning speed but what you do in the coming months will likely define your future.
4 marketing lessons from retailers who are mastering the customer experience
Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience.