The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone.
Pop-up ads: Why everyone hates them and why they’ll never die
With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize frustration.
Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in
One-day and same-day delivery -- free for Prime members -- nearly quadrupled this season, according to the ecommerce giant.
Spotify latest platform to halt political ads
The company said it will pause political advertising in early 2020.
3 tips to elevate your brand’s email program
As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts..
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."
Pro Tip: A look back at some notable tips from our martech community in 2019
Here are 8 tips from our martech-focused marketers worth a second look.
Pro Tip: A look back at some notable tips from our digital marketing experts in 2019
Here are 7 tips from our community we think are worth a second look.
Amazon makes it easier for agencies to advertise on their clients’ behalf
No codes required to register for vendor advertising.
Nine voice search stats to close out 2019
A look back at some of the year's key voice search and virtual assistant metrics.
A geek’s guide to managing your email list in 2020
Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists.
Social shorts: Facebook tests Brand Collabs tool on IG, Twitter beefs up safety council, YouTube creators protest censorship
The social media marketing week in review: A round up of news and announcements you may have missed.
The MarTech Minute: Google’s Verified SMS for Messages, HubSpot adds first chief customer officer
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog post.
With an eye on CTV (and Google), ad tech firms Rubicon Project and Telaria to merge
The combined sell-side platform will enable transactions on most digital ad formats, including connected TV.
Pro Tip: The critical and delicate relationship between design thinking and customer empathy
It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment.
Marketo publishes winter release notes, plans for better integration capabilities in 2020
Components including the Microsoft Dynamics and LinkedIn integrations will be updated to improve data efficiencies.
Using contact-level intent monitoring to close 3 critical performance gaps in ABM
As we head into 2020, we will see important improvements in demand visibility with sources we've all been missing.
Cloudinary announces DAM integration with Shutterstock
The integration makes it easier for Cloudinary users to access and collaborate on visual content.
Social media advertising woes: Where do brands fall short?
Regardless of which platform you use, it's important to target with purpose, define audiences strategically and develop impactful content.
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety
The integration allows advertisers to avoid bidding when specific keywords appear in a URL.
DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools
Tools help publishers comply with with 'do not sell my data' rules under new CA law.
Facebook rolls out updates to its App Dashboard, giving developers more control over app permissions
The updates will enable app developers to only request necessary permissions for apps.
Product ownership is the keystone to martech management
Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities to own it.
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors.
Why are you making PPC budgets so difficult?
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
3 major technology plays ahead for local commerce in 2020
We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from Uber.
3 local commerce trends to make a big impact in 2020
We will see a shift into self-service SaaS solutions for small business, a widespread roll-out of cashier-less retail and a local ad play from Uber.
Is it time to say good-bye to the CMO role or just give it a new acronym?
Why organizations are re-imagining the role and expectations of senior marketing leaders.
Lies and bias on the rise in marketing and public relations
Even notable academic institutions are having issues with finding the truth in their own academic research.
Get inside the buyer’s brain to boost ecommerce sales
How you can apply scientific psychological principles to influence consumer behavior on your site.
Short-term thinking has negative effects on your cost-per-acquisition budget
As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals.
Stock photo service Unsplash launches image-based advertising for brands
The new offering could bring visibility to brand content that users might not see otherwise.
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and ITP.
Social shorts: Facebook braces for privacy laws, Snapchat tests new mode, Instagram to verify user ages
The social media marketing week in review: A round up of news and announcements you may have missed.
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of tools.
The MarTech Minute: Programmatic ad spend, Google recruits PayPal’s COO and Iterable gets $60 million
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Global email benchmark report finds email isn’t dead – it’s essential
Twilio SendGrid's annual Global Email Benchmark found that 84% of respondents check their email daily, with some even saying they are addicted to checking email.
Apple’s latest ITP updates: What marketers need to know
Breaking down what the changes mean for marketers -- in plain English.