Neura converts mobile-location data into time and consumer attention
The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.
Help us chart Amazon’s growth as an advertising platform
Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with users.
Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization.
Soapbox: Are we falling in love with technology or building what SMBs need?
Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses.
Forrester predictions for CMO role are dire, but there is hope for current CMOs
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.
Build a sound foundation to scale your Facebook campaigns
SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.
Shorter holiday season won’t dampen ecommerce sales with revenue expected to surpass $143 billion
Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.
Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3
Shopify reported total revenue of $390.6 million, a 45% increase from one year ago.
42% of shoppers will buy most (or all) of their holiday gifts on Amazon, survey finds
Yet Episerver says it is very possible to compete with the e-behemoth.
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email metrics
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.
Squarespace gets into social content creation with Unfold acquisition
Marketers can create Stories for social platforms from the app.
MarTech Overtime: Building a new martech team from scratch
Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP Concur.
Responsive ads come to Facebook with Multiple Text Optimization
Advertisers can create several versions of ad copy, headline and description at the ad level.
Is ‘digital empathy’ an oxymoron?
Empathy can be good business, but only when companies proactively apply it.
Pro Tip: Every new project starts with breaking down silos
Here are four necessary elements in getting everyone on the same page and moving forward as a cohesive team.
Social Shorts: LinkedIn refreshes Daily Rundown and Facebook’s VP of Ads exits company
The social media marketing week in review: A round up of news and announcements you may have missed.
Walmart’s jump on a shorter holiday season taps technology to drive sales across channels
The company is launching deals and multi-channel shopping options to meet consumers where they are.
How dopamine fuels the golden rule of content marketing
We can leverage the brain's reward system to engage consumers with value-based content.
More of merchants’ ad budgets going to product ads on search and social channels
Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports.
Facebook News tab won’t include ads, but publishers can still monetize content
Content featured in the dedicated news section may have Instant Article ads.
What Cision’s acquisition signals for customers, martech industry
The company, which has been on an acquisition spree, will go private under Platinum Equity ownership.
Why D2C brands are the future of retail
The founders and leaders of Brooklinen, Hatch Collection and M.M. LaFleur discuss building their brands and how they're creating customers for life.
Welcome BERT: Google’s latest search algorithm to better understand natural language
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain.
Holiday shopping to ‘peak’ early, be more mobile and less social — survey
Deloitte survey polled more than 4,000 consumers in the U.S. about intended holiday spending.
Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season
Ad revenue growth accelerated in the third quarter.
The MarTech Minute: Adobe extends support to mid-market and SMBs, Microsoft acquires Mover
The marketing technology week in review: A round up of news and announcements you may have missed.
How to find your ideal SEO agency
An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole.
Want to connect with the Gen Z crowd? Don’t shy away from social issues
68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults.
Marketers have to play more videogames to make better brand experiences
Here's a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue.
Twitter ad revenue growth slumps to 8% in Q3 even as user growth continues
The company blames ad product issues.
Creativity and innovation should fuel technology choices
Creativity and an openness to new ideas supported by technology will ensure reach, engagement and the ability to succeed.
Salesforce adds AI, interactive components to its email platform
The company is expected to pilot the newly integrated capabilities starting in early 2020.
Survey: Retail brands sharing personalized offers will win over consumers this holiday season
Consumers want to feel better understood by retailers especially during the holiday season, according to research.
Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds
Consumers age 18 to 34 are the most open to data sharing.
Agile marketers are often forgoing the Scrum Master role, but is this wise?
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum.
Screaming Frog releases SEO Spider version 12.0
The update adds PageSpeed Insights API integration and auto-saves.
Snap trims loss, revenue up 50%, as platform adds users
CEO Evan Spiegel said the company remains "extremely" under-monetized, creating significant opportunities for ongoing revenue growth.