Pro Tip: Partnerships are critical in securing your martech stack
It’s past time to solidify the partnership with IT and security in your organization.
4 ways to stand out in a crowded martech landscape
Live Webinar: Thursday, October 3, at 1:00 PM ET (10:00 AM)
Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders
The features are available to the small set of brands testing Instagram checkout.
Vista Equity Partners acquires Acquia for $1 billion
The private equity firm is known for buying undervalued tech companies, centralizing operations and selling for a profit.
Competitor content analysis: Here’s what you can learn
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
App Annie picks up mobile advertising analytics provider
The deal will allow mobile marketers to gain insights from App Annie's market data and analytics alongside mobile ad analytics.
Analysis: New Amazon Echo wearables are more bad news for advertising
Transactions are a better fit than ads for the next generation of connected devices.
Social Shorts: Twitter Next, Facebook pushes Story Ads, Adobe’s latest consumer survey
The social media marketing week in review: A round up of news and announcements you may have missed.
The MarTech Minute: HubSpot Video released in templates, funding news
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
How we can restore trust in digital advertising
The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy.
My key takeaway from MarTech East: Empowering others in an organization leads to innovation
Enabling an organization to self-serve - with training - was a theme throughout the conference as a path to foster innovation.
Cheetah Digital debuts Customer Engagement Suite for marketers
The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle.
Instagram in-stream video ads driving more purchases than Story Ads: Report
Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad.
WeWork looking to sell or spin out acquisitions, including SEO firm Conductor
A Conductor deal has been in process "for awhile," says source.
What do Charlene Li and Wayne Gretzky have in common?
They are both future focused and it is time we use future customer insights to inform our tech stack selection and embrace an agile marketing approach.
Building housewares brands with brand response TV
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points.
Building housewares brands with brand response TV
It is time for marketers to take advantage of the DRTV expansion to solve some of their biggest advertising pain points.
Once you’ve defined your ideal customer, it’s buyer activity that matters most
By shaping actions around the activity in the market, we are better able to optimize resource allocations, deliver improved customer experiences and maximize revenue.
Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads
New standard sizes means advertisers can repurpose content from other platforms.
Soapbox: We need to be more skeptical about the insights we’re getting
In today's Soapbox, we must understand where our insights come from because we really don't want to be making major decisions based on faulty data.
Sidecar launches Amazon Advertising campaign management solution
It supports campaign management for sponsored products, sponsored brands and product display ads.
Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud
The company has experienced a number of high-level departures and other challenges recently.
Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding
The new bidding option lets advertisers optimize for 15-second video views.
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
Facebook app marketers: Make sure your apps are set to Live Mode
Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the app's integrations (such as Pages or ad account information).
Facebook looks to expand AR/VR technology with CTRL-labs acquisition
Andrew Bosworth, Facebook's VP of AR and VR, announced the company behind the neural monitoring wristband would be joining Facebook's Reality Labs team.
Facebook app marketers: Make sure your apps are set to Live Mode
Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the app's integrations (such as Pages or ad account information).
How to avoid a marketing technology #Fail
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going challenge.
How Online Geniuses crowdsources answers to your burning marketing questions
At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing) shop.
The 4 humanized elements of deliverability on the Periodic Table of Email
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the authenticity of your infrastructure.
TikTok tops 500 million users, says VP, as brands flock to the video platform
Brands can gain big audiences very quickly right now on TikTok, if they are willing to get creative.
Salesforce’s Datorama brings no-code approach to data
The new features are expected to help marketers create consistencies across their data for better analysis and data visualization.
Marketing Cloud Datorama brings no-code approach to data
The new features are expected to help marketers create consistencies across their data for better analysis and data visualization.
12 common questions marketers ask about call tracking answered
Call tracking software is a critical component of your martech stack that many marketers don’t know enough about.
Email marketing and customer retention in the financial services industry
Brands that leverage email marketing will continue to build lasting customer relationships while thwarting the new fintech players from capturing market share
CCPA will take effect in about three months but will consumers really care?
If GDPR's "manage cookies" forms has taught us anything, it's that most consumers will simply click "OK."
From the Edsel to the iPhone 11: Products with problematic designs
Whether it is the recent trypophobes issue with Apple, or the "Vdara death ray" in Las Vegas, there are lessons for brands about managing a design controversy.
YouTube gives back verified badges to creators after backlash over recent changes
"While rolling out improvements to this program, we completely missed the mark," wrote YouTube in an update on its Creator Blog.
Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
The partnership is anticipated to draw more advertisers to Giphy's branded content studio.
Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent
Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience.