YouTube to phase out exact counts for public-facing subscriber numbers
Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more subscribers.
Social Shorts: Facebook Messenger updates, more AR effects in Snap Lens Studio, new CMO hires
The social media marketing week in review: A round up of news and announcements you may have missed.
The MarTech Minute: Apple offers rare apology, Cisco’s eyes a new acquisition and SAP’s new content hub
MarTech Minute briefs always appear first in our daily newsletter throughout the week. The following is our compilation of the past week’s briefs from those newsletters.
Spotify’s rumored ‘Create a podcast’ feature could be a valuable resource for marketers
The "Create a podcast" button discovered in the Spotify app would allow users to create podcasts via Anchor, an app Spotify purchased in February.
Facebook rolls out automated lead generation feature for Messenger to all advertisers
First announced in May, the lead gen platform works with Facebook's click-to-Messenger ads.
Will Rich Communication Services (RCS) revolutionize business messaging?
Brands and consumers are excited about RCS messaging, but without networks and major tech companies on board, adoption is far behind.
Buying martech is easy, managing the process to use it effectively is the hard part
Shifting priorities wreak havoc on our best intentions as martech buyers so it's important to take the time to plan and avoid random acts of martech.
3 Trends from Prime Day 2019 to guide your Black Friday and Cyber Monday Amazon strategy
Sellers focusing budget and discount efforts on specific, strategic product lines, rather than an entire catalog, are likely to see the biggest sales bumps.
Report: There’s almost no correlation between online and offline consumer conversations
Brands can’t rely on “social media listening” as a proxy for broader consumer sentiment
Facebook introduces new policies for political, social issue ads ahead of 2020 elections
The latest updates will start mid-September and advertisers running political, electoral or social issue ads will have until mid-October to comply.
The importance of an effective review management workflow
Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can.
Google moves to simplify, standardize content policies for publishers
The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager.
Report: Email engagement benefits from less send frequency, subject line keywords
A new benchmark report from GetResponse analyzes email marketing tactics that drive conversions.
Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Every company should be moving to multi-touch attribution, says Mediacurrent's Adam Kirby -- and it's not just a marketing thing.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
Study indicates drastic improvements to managed inbox optimization
Return Path's 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs.
Why marketers should embrace data privacy, rather than view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value.
Housing, employment, credit advertisers on Facebook must now use Special Ad Category option in Ads Manager
The new feature restricts ad targeting options and prevents advertisers from using Lookalike Audiences to prevent discriminatory ad practices.
SparkPost updates email validation services to improve deliverability rates
The new updates will help senders identify bad email addresses before they result in a hard bounce.
Instagram confirms it is testing increased ad loads in Stories
The company reports it is experimenting with running back-to-back Story ads from different advertisers.
Analyst firm: Google smart speaker shipments dropped in Q2 2019
But a rival firm said the picture was much brighter for Google's Assistant devices.
Improve customer experience with scenario analysis
Developing and analyzing potential scenarios is the fundamental ingredient for scenario analysis – whether to anticipate, plan and improve customer experience or some other aspect of the organization.
Video marketing tops list of marketers’ priorities, voice search ranks low
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.
Apple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypass privacy rules
“We do not grant exceptions to our tracking prevention technologies to specific parties," the WebKit document states.
Marketers want more data, analytics, tech for improved personalization [Study]
According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire.
How brick-and-mortar retailers can succeed on Amazon
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
Social Shorts: YouTube’s top Bumper Ads, Twitter’s aqui-hire, LinkedIn’s transparency report
The social media marketing week in review: A round up of news and announcements you may have missed.
Salesforce asserts its position in CDP space, reports another record quarter
Salesforce co-CEO Marc Benioff shared vision for Customer 360, Einstein and AI and the company raised FY20 revenue guidance.
Facebook launches tool to test, preview Playable Ads
The Playable Ads Preview tool lets developers check an ad's call-to-action implementation before uploading it to Facebook.
The MarTech Minute: Deloitte introduces ‘blockchain in a box,’ Accenture acquires Analytics8
Catch up on the week's martech news you may have missed.
SurveyMonkey Audience expands offering, helping marketers gather deeper insights
Global survey software solution SurveyMonkey has announced that its SurveyMonkey Audience arm will be extending its offerings with a new, premium service bundle called SurveyMonkey Audience Premium.
Spark creativity: 11 tips to build a more creative business
Creativity is an integral part of keeping any business competitive, but it takes work to maximize your workers’ creative potential.
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why.
Twitter expands political ad limitations: Latest update aimed at state-controlled news media
State-controlled news sites will no longer be allowed to run ads on the platform.
Google wants new industrywide standards to balance privacy and ads personalization
The company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control.
IAB Europe, IAB Tech Lab release revised GDPR-consent framework
The organizations opened Transparency and Consent Framework 2.0 to comments in April.
Re-thinking customer acquisition: What you cannot measure sometimes matters most
Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers.
Consumers believe brands benefit more from personal data sharing than they do
New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy.
Here’s why experiential learning is better than being right
By doing small, experimental campaigns and learning from them, we can refine our marketing approach to resonate with our customers.
Google AdSense, AdMob rolling out system updates for preventing ad spend on invalid traffic
Will give publishers more details on when ad traffic is resticted.