The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements, creative messaging and ad formats.
Here are six metrics to help advertisers determine how often - and where in the SERPs - ads are showing up to help identify maximize growth opportunities.
Now is the time to check your program metrics and get your holiday planning on track.
The new capabilities let marketers look at customer data in more complete and flexible ways.
Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.
Creating content that works on multiple social channels is key to maximizing its full marketing potential. Here's how.
Google announced new inventory sources and monetization tools for app advertisers and publishers.
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.
(Don't panic.) The interest targets will be phased out in the coming months.
A new look including bulk permission and asset assignment features should make getting things done faster if you know where to look.
Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise SEO.
Following tests that show email address misclassified as "undeliverable", 250ok Validation seeks to help marketers reach engaged consumers.
Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling:1. Marketing your agency to bring in new business2. Keeping current clients happy to gain their loyalty There are ways you can accomplish both revenue and […]
The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement.
The Assistant is a more versatile, cross-platform utility.
When larger enterprises need a way to keep their martech from spiraling out of control, continuous deployment and integration pipelines from container automation can help.
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.
Create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.
Passage is not guaranteed but it could inspire other local governments to take similar action.
Amazon's advertising businesses grew around 36% year over year in Q2 2019.
During the second quarter of 2018, Twitter's ad engagement growth rate was nearly 4X what it was last quarter.
Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal.
Facebook has been testing the option to place ads in News Feed and Marketplace search results since December.
Advertisers say demand is leading to more ads to the Instagram News Feed -- particularly for users who have a history of engaging with ads.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
How digitally-native brands can get new customers -- and keep them -- profitably.
Advertisers will be able to promote Pins from their business accounts right from their mobile devices.
Google joins a growing list of email technology companies working on Brand Indicators for Messaging Identification.
Here's how you change the conversation from "We need to sell to you" to "What customer problem are we trying to solve?"
Ad revenue increased by 28% year-over-year with the strongest growth from North America and Asia-Pacific regions.
Prove how much you care about your teammates and then project that to customers because your brand is a reflection of your work culture.
The company reported $388 million in revenue for the quarter, and an increase of 13 million daily active users.
Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.
It's time to think seriously about proactively adding prospective personas and then updating these with real people you're interacting with.
It's time to think seriously about proactively adding prospective personas and then updating these with real people you're interacting with.
Integrations with some of the top cloud solutions are now available to Litmus users.
There are lots of new privacy requirements, which Zuckerberg says he welcomes and others say don't go far enough.
Recent moves from the FTC and DOJ signal a more aggressive investigatory posture toward the tech giants.
Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook for voice and virtual assistants.