LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts
The company has made a number of changes to its ranking algorithm over the past 12 to 18 months to surface more niche conversations.
Constant Contact launches ecommerce enhancements
Constant Contact will now offer WooCommerce integration, new features for Shopify merchants.
The MarTech Minute: Amazon’s AI for speech analytics, Cloudinary’s Adobe Creative Cloud Connector
MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. MarTech in Motion IntentData.io brings contact-level intent data to users. The newly accessible data sets can be used by marketers, account-based marketing teams and sales users who are looking […]
Episerver unveils digital marketplace for verified apps
The new marketplace tests and verifies compatibility with all applications before releasing in the marketplace.
GetResponse adds new webinar features, integrations with ecommerce, online payment and Facebook Ads
The company is expanding the platform well beyond email.
How marketers can take the lead with revenue optimization teams
Many marketers are best positioned to drive change, improve alignment and create new opportunities for business results.
Hootsuite integrates Yext Reviews into its dashboard
Businesses using both platforms will be able to manage online customer reviews and monitor their Yext analytics alongside their social media efforts.
Amazon’s new “Counter” service lets customers pick up packages in staffed retail locations
The new service underscores Amazon's continued efforts to provide customers with more delivery and pick up options.
The glass was half full at Cannes this year: 3 trends on everyone’s lips
From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered in a renewed sense of urgency and purpose.
Instagram to start showing ads in Explore tab
The company said it will be introducing ads in Explore "slowly and thoughtfully" in the coming months.
TINT introduces solution to quickly build UGC-driven web experiences
The new Experience Builder is a no-coding-required platform for developing web pages centered on user generated content.
Reach the managed inbox with a proactive approach to email deliverability
Optimizing for the managed inbox requires more than 'checking the box' on deliverability factors.
Shopify introduces Apple Business Chat integration for its mobile messaging app
Merchants will be able to manage their Apple Business Chat communications via the Shopify Ping app.
LinkedIn Pages get new CTA buttons, mobile editing capabilities, more
The new call-to-action buttons include five options: Contact Us, Learn More, Register, Sign Up and Visit Website.
Amazon Prime Day, summer’s ‘Black Friday’, becomes 2-day sale
Prime Day 2019 will easily cross $5 billion in sales this year and could inch closer to $6 billion.
WP Engine announces Flywheel acquisition, HubSpot partnership
The acquisition and partnership will increase accessibility to technologies for marketers in the Wordpress space.
How ransomware targets WordPress sites
We know ransomware is out there but stray from best practices in keeping our sites secure. Here are five tips to ensure security is at the forefront every day.
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.
UK regulator says real-time bidding violates GDPR
The ICO report identifies numerous problems with the current RTB model and expresses skepticism that industry initiatives will cure them.
Conversion optimization is an operating system (not a tactic)
CRO and growth teams should be cheerleaders for evidence-based decision making, experimentation and the judicious use of data in campaigns.
Welcome to the next era of social media marketing
The first installment in Marketing Land’s series looking at how paid social marketing is evolving as user growth slows and social commerce explodes.
The MarTech Minute: Adobe teams up with Merkle, Sitecore releases new Salesforce capability
The martech week in review: News and announcements in marketing technology this week that you might have missed.
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase conversions.
Why Meeker sees ecommerce, digital ad revenues slowing down
The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated growth.
Shopify launches machine learning powered network for US merchants
Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for SMBs.
CMOs must dig deeper on attribution
We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable.
Are you on the wrong platform? Paid search vs. paid social
The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are.
Adopting new martech? You don’t have to choose between agile and waterfall
Our approach to adopting new marketing technology doesn't need to be so black and white.
Facebook’s digital wallet Calibra: What it could mean for marketers
The company plans to launch a digital wallet in 2020, setting the stage for global ecommerce opportunities.
Google DV360 testing 3D and YouTube live stream display ad formats
A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads.
In OTT video, features are as important as content
Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about.
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
Major marketing cloud vendors enter crowded CDP field
Adobe, Oracle and Salesforce address customer data platform products.
Oligopoly? Not so fast
The distribution of spending on Google, Facebook and Amazon is not equal. It's an important distinction.
TrueView audience engagement: Paid strategies to find fans and reduce waste
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
Advertisers can now target Spotify podcast listeners
In select markets, advertisers can also limit their campaigns to podcast genres.
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Automation and machine-learning analytics features are now available for email.
Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages
The company recommends Page owners add the information to their Page descriptions.
Pinterest broadens ecommerce capabilities with ‘Complete the Look’ tool
The visual search feature will recommend fashion and home decor products based on the context of an image.