Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Consumer behavior may not be what you think it is.
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology platform."
Here’s how to stand out in a crowded streaming service market
Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory.
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in marketing.
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding reviews.
What will happen to influencer marketing if Instagram ‘Likes’ go away?
Instagram recently tested eliminating “Like” counts on posts, a move that would likely empower influencer marketing agencies.
Qualtrics and Adobe add new integration for improved data and customer experiences
New extension seeks to help digital marketers better understand consumer behavior to improve digital experiences.
From martech silos to an omnichannel stack
Here are three key technology buyer considerations when making the transition to a true omnichannel stack.
LinkedIn buys Drawbridge to improve ad targeting, attribution capabilities
Drawbridge's technology will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns - and provide better attribution.
Facebook gives game developers new ad options within Audience Network
Mobile gaming advertisers will now have the option to run rewarded video and playable ads on Facebook's off-platform ad network.
Shopping as entertainment and how social commerce will succeed
Traditional ad formats on social channels will face a shakeup as Facebook and others aggressively test new ad experiences to make purchases without ever leaving the platform.
Marketing operations as the agent of change
Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency.
Canva urges users to change passwords following data breach affecting up to 139 million users
The cyber attack comes on the heels of the company's recent acquisition of Pexels and Pixabay, underscoring Canva's efforts to engage more marketers and designers.
Time spent on Facebook, Snapchat remains flat, but Instagram sees growth
eMarketer has downgraded its forecast for the amount of time people will spend daily on Facebook this year by 2 minutes.
How to maximize social media traffic to your site
Competitor Social Citations How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There are five more platforms with over a billion users (YouTube, WhatsApp, […]
GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
Consumers' lives haven't changed that much but marketers are much more cautious while some are waiting for the 'other shoe to drop.'
Roku’s new Activation Insights tool targets viewers who have shifted to streaming
The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku's streaming platform.
Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just beginning.
Learn how to target adjacent markets with smart risk-taking
Here are three ways marketers can move into new markets while staying true to their core audience.
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO.
Can CCPA, GDPR compliance help marketers exceed consumer expectations?
Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer outcomes.
Reimagining classic ad campaigns for a multi-screen world
Here are a few best practices using well-known commercials from the past to illustrate the new demands on brands.
Facebook Ads Manager issues are causing major headaches for advertisers
Marketers report seeing noticeable problems as far back as last November when the platform suffered an outage days before Black Friday.
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection.
Only 36% of UK consumers have greater trust in companies after GDPR, survey finds
The TrustArc survey found confusion or ambivalence about whether GDPR privacy regulation has been effective.
Salesforce launches new Datorama marketplace with marketing intelligence at the forefront
Apps developed in the new Datorama platform will also be available to customers in the Salesforce AppExchange.
Report: Mobile to become the preferred platform for video ads by end of 2019
PubMatic's Q1 2019 QMI report expects video ads on mobile devices to exceed $29 billion in 2019 alone.
Zendesk buys Smooch to support customer messaging across multiple platforms
Smooch was among the first WhatsApp Business providers.
Email marketers: Get more creative with customer data
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here's how.
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users worldwide.
LinkedIn company Pages now show Sponsored Content ad history
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months.
Dialpad announces AI-driven solution for call analytics
The solution provides tools for measuring customer sentiment, among other important call metrics.
Gen Z shoppers offer new hope for the mall
76% believe physical stores provide a better shopping experience.
LinkedIn refreshes Sales Navigator homepage to put focus on alerts
The sales prospecting platform's latest updates include new messaging and custom list features and an integration with Lucidchart Sales Solution.
MoPub gives publishers impression-level revenue data, links with attribution platforms
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition campaigns.
The new realities of local search
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success? It's more imperative than ever to learn which tactics really matter.
Millennials hail cord-cutting, but still indulge in linear TV outside the home
OOH TV ads shown to narrow the gap between passive observation and actionable engagement among millennials.
Smart speakers, smartphone shipments heading in opposite directions
Smart speakers up 131% globally, smartphones 'in freefall' says analyst firm.
Reimagining the marketing funnel for the disrupted customer experience
To optimize for conversions, create reports based on segments, optimize landing pages and don’t assume visitors will follow a predetermined route.
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.