WhatsApp future vision: ‘Private commerce’ and payments
Facebook introduces Business Catalog for WhatsApp to showcase products.
How connected are you to your brand’s customer service?
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started.
Twitter puts focus on exclusive media partnerships to attract video advertisers
The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV.
Quora, Pinterest ads pixel integrations now available in Google Tag Manager
Now it's easier to add Pinterest and Quora ads pixels to your site in GTM.
Airbnb’s new video strategy lets experience and branding drive profits
Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week. It seems like every company is getting into the media game these days, with the scope of projects limited only by their resources. But, by going all-in on video without a clear blueprint […]
Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt
The ads.txt standard will be the default setting for campaigns in Display & Video 360 as of August.
We must demand a higher standard of quality for online advertising
As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet.
Podcast ads projected to grow to 4.5% of global audio ad spending by 2022
Study reported that 78 percent of listeners say they don’t mind podcast ads.
Location-based marketing: What works and what doesn’t in a campaign
Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution.
Parallel tracking goes live for Google Ads display campaigns May 1
Stay tuned for the launch date of parallel tracking for video campaigns.
Bing Ads rebrands as Microsoft Advertising
First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and AI. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” Rik van der Kooi, corporate VP for […]
Shopify adds new Facebook, Snapchat ad buying options from the ecommerce platform
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through Shopify.
Screening the screenless: Marketing’s next frontier
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices.
Amazon advertising growth slowed again in Q1: Does it matter?
Amazon's advertising business grew around 36% in Q1 2019.
Privacy could be hurting Facebook Portal sales
The devices don't appear to have sold well; is it competition or privacy -- or both?
Here’s why you need to make sure your email design is mobile-first
Brands can now design emails to more easily create a uniform brand experience across platforms and devices.
One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members.
Buying audience data: A lesson from 4 Subway marketing slogans
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway.
Snap Select will let advertisers reserve video inventory at fixed CPM
Snap is also rolling out a 'Proposals' tool for media buyers to approve Snap Select ad plans.
Snap names former McDonald’s marketing leader Kenny Mitchell as its first CMO
Prior to joining Snap, Mitchell worked with Snapchat to produce vertical video and AR campaigns for brands like McDonald's and Gatorade.
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR requirements.
Facebook ad revenue keeps rising, 3 million advertisers using Stories Ads
The company generated $14.9 billion in ad revenue during the first quarter of the year, with 93% coming from mobile ads.
We can’t live without digital media, but why would we want to?
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions.
IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24.
SEO guide to optimizing your LinkedIn profile for more connections, better leads
Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization.
Vimeo Showcase opens up Roku, Amazon Fire to video marketers
The video platform's newest feature lets marketers create customized video channels that can be distributed across devices and connected TV platforms.
Privacy-centric browser Brave launches its twist on display ads
Brave, the browser created by Mozilla founder Brendan Eich, comes with built-in ad blockers that block most standard display ads. Now, Brave wants to reframe the relationship between digital publishers, advertisers and users with an ad platform of its own. Brave Ads launched in the desktop browser for macOS, Windows and Linux Wednesday in four countries […]
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning transition.
Here’s how to incorporate shoppable Instagram posts into your ecommerce strategy
With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers.
Snapchat’s Gen Y, Millennial audience helps deliver 39% YoY lift in revenue
The company reports it now reaches 90% of all 13 to 24-year-olds and 75% of all 13 to 34-year-olds in the U.S.
There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
At MarTech West, Nordstrom's analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation.
Facebook hires former Google, Microsoft director to lead PR
John Pinette is replacing Caryn Marooney, who announced she was departing Facebook in February after eight years with the company.
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%.
Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down 4%.
The time has come to optimize for IRLs rather than URLs
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.
Here’s how you build creative video experiences for a multi-screen world
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens.
Here’s how you build creative video experiences for a multi-screen world
It's time for brands to consider the nuances of each format at every stage of campaign production to create an effective video for multiple screens.
Debunking the top 5 stereotypes of programmatic traders
Programmatic traders play an integral role in advertising planning, strategy and execution but there are misconceptions about what they really do.
Spotify adds Oracle Data Cloud integration geared to auto advertisers
The partnership is designed to give auto advertisers on Spotify deeper insights and targeting capabilities.