Customer experience

Spotify acquires Parcast storytelling podcast studio

Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast […]

Digital transformation

Google News Initiative’s Realtime Content Insights for publishers now live

The Google News Initiative is a year-old set of efforts intended to help evolve publishers’ digital business models, support news organizations through technology and strengthen online journalism. The initiative released four new tools Monday to help online publishers understand and segment their audiences with a subscription strategy in mind. Two of the tools are widely […]

Digital transformation

Marketers cautiously experimenting with mobile AR

Most marketers have at least a passing familiarity with augmented reality (AR), an interactive experience where real-world objects are “enhanced” with digital overlays appearing on a mobile device or in specially equipped glasses. Silicon Valley based AR/VR/XR adviser Digi-Capital estimates that mobile AR could reach over two and a half billion installed base within 5 […]

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