Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
The ecommerce giant raked in $10 billion in advertising revenue in 2018.
Marketing trade associations ask CA attorney general to ‘clarify’ CCPA provisions
The letter calls for more nuanced 'opt-out' data collection practices to enable consumers to trade or sell their personal data.
Marketing Day: Quora keyword targeting and auction insights, Google attribution, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Quora adds search-like keyword targeting, Auction Insights for advertisers
Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%.
MarTech Today: YouTube partners with NCS, Blissfully manages cloud apps and top digital agency concerns
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift Jan 30, 2019 by Greg Sterling A new machine-learning model points to the future of attribution. Blissfully wants to […]
3 powerful ways to maximize data to grow your ecommerce business
Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment.
YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift
A new machine-learning model points to the future of measurement.
Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Blissfully wants to make cloud app management as carefree as its name
The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.
Facebook pulls Research app after backlash over use of teen data
Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data.
Meet Netflix, NPR, and The New York Times at MarTech
The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges. Attend MarTech®, April 3-5 in San Jose. […]
Cross-domain analytics tracking: Why you may not need it
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here's why.
MarTech Today: New study on AI in sales, when to pay for search analytics tools and Facebook Attribution gets mixed reviews
Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: InsideSales’ new study: AI is ‘becoming a way of life’ for sales Jan 29, 2019 by Barry Levine Nearly three-quarters of surveyed sales pros in the U.S. are now using […]
Reddit launches cost-per-click ads
Campaign objectives for the new ads include reach, video views, traffic and conversions.
Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers.
Case study: A tale of two insights and why they are not all created equal
Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy.
InsideSales’ new study: AI is ‘becoming a way of life’ for sales
Nearly three-quarters of surveyed sales pros in the U.S. are now using some kind of AI at work, twice the rate of last year’s report.
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
Two months in, Facebook Attribution gets mixed reviews
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren't as impressed.
Marketing Day: Facebook Attribution, brand safety best practices, gender stereotypes in ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
New survey finds cable cord-cutting is popular across the US
For marketers, this points to acceleration of the trend where all TV program services could become, essentially, over-the-top (OTT) and delivered via the Net.
MarTech Today: OpenX moves to the cloud, the digital natives are restless and a marketer’s guide to SEO enterprise platforms
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: OpenX becomes first major ad exchange to operate completely in the cloud Jan 28, 2019 by Barry Levine OpenX strikes a $110 million partnership with Google so it can shift its […]
Best practices for a new era of brand safety
A good brand safety initiative should not be limited to the basic standards set by technology partners but a more comprehensive discussion of the brand's needs.
Riding the wave of AI: Is your marketing campaign as smart as it can be?
AI and machine learning are helping marketers in more ways that you can imagine.
Are brands behind the times when it comes to gender stereotypes in ads?
A new report from Kantar finds marketers don't believe they're portraying people in a stereotypical manner, but ad targeting stats tell a different story.
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gain
Mobile location data reveal shopping patterns and competitive insights that marketers can exploit.
Marketing Day: Digitally native vertical brands, multi-touch attribution, Optimove adds new features
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CBS packaging Super Bowl LIII digital stream spots with linear
The media company offered up digital inventory to national advertisers only.
OpenX becomes first major ad exchange to operate completely in the cloud
OpenX strikes a $110 million partnership with Google so it can shift its resources toward people-based marketing.
The digital natives are restless
Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their reach.
MarTech Today: Optimove adds ‘incremental’ campaign testing, assessing multi-touch attribution and why chatbots are transforming the auto industry
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP Optimove adds ability to test campaign strategies Jan 25, 2019 by Barry Levine Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an […]
MarTech Today Research: A marketer’s guide to enterprise SEO platforms
The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles.
CDP Optimove adds ability to test campaign strategies
Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against another, with automated optimization.
Marketing Day: Chatbots transforming the auto industry, Facebook’s auto inventory ads, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Freshworks’ messaging tools, new personalization for Instapage, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
NYTimes Report: Facebook plans to integrate WhatsApp, Instagram, Facebook Messenger
CEO Mark Zuckerberg's messaging unification plan could have significant implications for advertisers.
3 reasons chatbots are transforming the automotive industry
By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7.