Voice-based AI means brands must take an omnichannel approach with consumers
Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.
Build more emotionally engaging experiences with a personalized data strategy
Here are three audience management strategies marketers can use to supply new and captivating content.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The ecommerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Marketing tools can be leveraged by sales teams, here’s how
Webinars, media coverage and video are marketing tactics that can be invaluable for sales.
Year in Review: Top 10 digital marketing expert columns of 2018
A roundup of the most read columns from our digital marketing experts of the year.
Publishers using real-time data can help their bottom line, here’s how
It's time publishers caught up to marketers on the personalization front. These three strategies can help.
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads.
Alexa’s stellar holiday season bodes well for smart speakers, connected technology
Customers used Alexa to order gifts 3x more than last year and bought 'millions more Amazon devices' than they did in 2017.
Social media 2018 put the spotlight on data, video, Stories
A wrap up of this year's social media advertising highlights.
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.
Year in Review: Top 10 martech columns of 2018
Here's a roundup of the most read columns from our expert martech contributors this year.
Instagram CPCs, CPMs drop as click-throughs continue to climb
AdStage's Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter.
5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise tools.
Facebook’s year of apologies (to marketers)
Ten notable times Facebook said -- or, should have said -- "We're sorry" to marketers and advertisers in 2018.
How martech vendors jockeyed for position in 2018
From responding to regulation to paving the way for new partnerships and technological possibilities, here's a look at the big moves marketing technology vendors made this year.
3 inspiring campaigns that remind brands to be human during the holidays
Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come.
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions.
Without marketing strategy, the LUMAscape is one hand clapping
Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.
The brand storytelling genius of the Coca-Cola Santa
Learn how Coca-Cola developed an effective "partnership" with Santa Claus in a series of holiday ads that stretch through the better part of a century.
Digital marketing’s 2018 ‘Naughty and Nice’ just might surprise you
Blockchain and AI can’t yet generate lists for the jolly old elf, so we offer our selections for the best and worst in marketing, ads and search this year.
Online shopping revenues will reach $126 billion by December 31, says Adobe
Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date.
Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
MarTech Today: A fresh look at in-app advertising, Social Sprout scores funding
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
The MarTech Minute: Stirista, Ad Theorent unveil new ad solutions, several exec moves, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Sprout Social scores $40.5 million in latest round of funding
Social media marketing firm says it will use the money to expand its platform.
Initiative CEO calls out Facebook, says he’s advising clients to pull ads
Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed.
In-app advertising has come a long way: Here’s why you should use it
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.
MarTech Today: Facebook Stories’ viewability measurement, Merkle’s bidding platform for Amazon-sponsored ads, more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Back to Basics: Maximize your YouTube advertising
YouTube is a 'reference engine' and advertisers can leverage it to define their target audience. But like other social media platforms, brand suitability must be considered.
Why first party data should be your first priority
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.
Marketing Day: Smart speaker marketing, responses to NYT’s Facebook report, AMP adoption
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
DoubleVerify launches third-party measurement for Facebook Stories video ads
The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic (SIVT).
Merkle launches bidding platform tailored for Amazon sponsored brand ads
The proprietary platform was developed to meet growing demand for bidding at scale.
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
MarTech Today: Gravy’s ‘location data forensics,’ advertisers react to NYT Facebook story & why multi-store brands should stay local
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
3 ways customer data drives more impactful brand experiences
Fostering customer trust and creating a plan for onphysical and digital stores to co-exist are important strategies to leverage.
Facebook on NYT data sharing report: We did nothing wrong
After today’s publication of an article in the New York Times detailing an investigation that uncovered more than 270 pages of Facebook’s internal documents and involved interviews with more than 60 people, Facebook and Microsoft are sharing their points-of-view about how they were portrayed. The New York Times report, which appeared in Dealbook in the business […]
Two years on, mixed reports on AMP adoption
The open source project that enables Web pages and ads to load nearly instantly is being adopted at a slower pace than advocates expected.
Marketing Day: Media buyers react to NYT Facebook report, localized social marketing, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why every multi-store brand needs a ‘localized social marketing’ strategy
70% of social brand engagement on Facebook is happening on local Pages.