Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot botnets.
Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have missed
Facebook confirms searches performed off the platform do not influence Facebook search results
The company issued an explainer on how Facebook search works.
IAB Tech Lab issues revised ads.txt for apps
The spec for app-ads.txt brings ad inventory verification to apps.
Chevron storytelling uses purposeful immersive experiences to engage stakeholders
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.
Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?
LinkedIn’s new privacy setting prohibits marketers from exporting emails
A new privacy setting allows users to keep their email address from being downloaded.
MarTech Today: Claritas buys Barometric, Facebook’s viewability audit & 5 predictions for B2B marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Claritas buys Barometric, marrying user segmentation with attribution Nov 29, 2018 by Barry Levine Together, the companies say they will be able to offer targeting and optimization for ads. Facebook passes […]
How to make a blended ABM approach a reality
Here are some practical tips to help marketers confidently transition to the right blended ABM strategy.
Claritas buys Barometric, marrying user segmentation with attribution
Together, the companies say they will be able to offer targeting and optimization for ads.
Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Move over, Prime Day; Amazon’s Cyber Monday takes the crown
This year’s Cyber Monday was the online retailer’s biggest day of sales, ever.
YouTube launches Stories feature for creators with 10K subscribers
First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube.
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.
MarTech Today: The platform integration requirement for new tools, teach yourself about AI & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: For many marketers, platform integration is a ‘must have’ for new tools Nov 28, 2018 by Barry Levine What is often hidden in organizations’ software choices is that many marketers will […]
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year.
Measuring return on content: It’s simpler (and more important) than you think
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel.
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.
Marketing Day: Black Friday shoppers, Forrester buys SiriusDecisions & mobile ad fraud
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Teach yourself about machine learning and artificial intelligence
Shifting to data-driven marketing requires hiring or training staffers familiar with the latest technologies. Bolster your staff development with these free educational resources.
For many marketers, platform integration is a ‘must have’ for new tools
What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms.
165 million people shopped online and in stores over Black Friday weekend
There were just under 90 million multichannel shoppers who spent on average $93 more than online or in-store only buyers.
MarTech Today: Forrester buys SiriusDecisions, foldable screens and five essential strategies for B2B marketers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Forrester decides to buy SiriusDecisions Nov 27, 2018 by Barry Levine This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ […]
Quora unveils new Promoted Answers ad unit
The Promoted Answers unit has the same targeting options as the platform's other ad formats.
Data privacy: Will the industry emerge stronger following the Facebook fallout?
New regulation will push transparency to be normalized so advertisers must communicate simply and openly about how audience data is used.
Redefine your marketing’s capabilities. Learn the new, new rules of marketing, only at MarTech
“The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.” – F. Scott Fitzgerald Successful marketers routinely hold two opposing ideas in mind at the same time… and function spectacularly. Exhibit A may very well be the new, […]
Cheetah Mobile and another Chinese firm accused of mobile ad download fraud
A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis.
Forrester decides to buy SiriusDecisions
This latest expansion by the Cambridge-based research firm adds marketing, sales and product operational methodology, as well as the SiriusDecisions’ “Demand Waterfall.”
Marketing Day: Facebook Watch Party, foldable screens & Google GDPR concerns
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook extends Watch Party to Pages and personal profiles, adds features
Its new Live Commentating feature lets a host moderate a Watch Party as videos play.
From Black Friday to Cyber Monday, consumers spend more than $4 billion on mobile
More retail traffic came from mobile devices than the desktop and some are reporting that mobile sales beat the PC as well.
Cyber Monday shopping shatters sales records, beats expectations
It's good news for brands and marketers as the 2018 holiday season kicks off with a bang.
EU consumer groups accuse Google of violating GDPR with location history
The groups argue Google doesn't sufficiently disclose how location data is being used and has not obtained consumer consent.
MarTech Today: Virgin Holiday’s social-powered travel recommendations, using dynamic content & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Virgin Holidays powers travel recommendations with social posts Nov 26, 2018 by Barry Levine Marketers have yet another reason to promote and track their offerings on social media. 7 ways to […]
8 best online reputation management tools for your brand
As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help.
Foldable screens: No big deal for marketers or potential game changer?
Android now natively supports foldable screens, and Samsung is coming out with a foldable-screen Galaxy. What does this mean for marketing?
5 essential strategies B2B marketers must master in 2019
With a solid foundation, the innovative strategies, tactics, programs and tech we deploy will be more impactful.
WPP merges agencies to form ‘data-driven’ Wunderman Thompson
The new agency aims to offer "inspiration that is rooted in data-driven insight."
Marketing Day: Black Friday / Cyber Monday, Janrain ID & holiday sales
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.