MarTech Landscape: What’s the difference between a data warehouse and a data lake?
For marketers, the difference is more than just the choice of metaphors.
3 things marketers should know about Facebook’s Q3 earnings
The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video.
Marketing Day: Video ads, Snap exec team and Chatbot guidelines
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the line.
Video advertising’s bright future and what you should be doing now
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.
Snap executive team gets two new chiefs: a chief business officer and chief strategy officer
Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer.
Making your analytics work harder and smarter – SMX East 2018
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more.
Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions.
How can Amazon chip away at the duopoly?
As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities.
MarTech Today: Ipsos buys Synthesio, why data onboarding matters & best practices for tag management
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Research firm Ipsos buys social listening platform Synthesio Oct 30, 2018 by Barry Levine The move is the latest in a series of acquisitions and mergers that are turning social media […]
Facebook Q3: Beats on earnings but disappoints on revenue
Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors.
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages.
Marketing Day: AdSense quality changes, Quora CPM ads & 280-character tweets
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why data onboarding matters more today than one week ago
Why data recency and real-time processes can make all the difference when you're appending new information to your customer records.
AdSense users will have to submit all new sites for verification
No more adding existing code to new sites without AdSense review and approval.
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools.
Advertisers can now use CPM bidding to buy Quora ads
Advertisers now have three different ways to bid on Quora ads: CPM, CPC and target CPA.
Despite 280-character expansion, short Tweets are still the norm
After increasing Tweets to 280 characters a year ago, Twitter says the most common length of a Tweet is still under 35 characters.
MarTech Today: Vimeo integrates with LinkedIn, the latest version of Facebook’s Marketing API & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Vimeo integrates with LinkedIn to enable video publishing to company pages Oct 29, 2018 by Amy Gesenhues Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. […]
How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.
Customer relationship management (CRM)
Marketing Day: Holiday ad campaigns, LinkedIn Sponsored Content, CRMs in a CDP world
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
5 ways to make your holiday advertising campaigns more profitable
It's time to start thinking about a holiday advertising strategy to reach the right customer base.
LinkedIn Sponsored Content can now be tracked via Google Campaign Manager
The Google Campaign Manager integration will support LinkedIn Sponsored Content for video, carousel ads, lead-gen forms and more.
Latest version of Facebook’s Marketing API gives details on why ads fail to run
The new Facebook Marketing API v3.2 will alert advertisers when an ad isn't delivered and provide error codes.
Vimeo integrates with LinkedIn to enable video publishing to company pages
Vimeo announced on Monday end-to-end integration with LinkedIn via its 'Publish to Social' feature.
MarTech Today: CRMs in a CDP world, Amazon ad tools & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Is there a place for CRMs in a CDP world? Oct 26, 2018 by Barry Levine Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms […]
Is there a place for CRMs in a CDP world?
Pre-sold sales, unstructured data, multi-channel orchestration, clean identities with historical data are changing the terms of customer relationship tools.
The MarTech Minute: Ex-Twilio exec now Segment CFO, Updates to Oracle’s Bronto, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Amazon ad tools, SMBs shifting ad budgets, Twitter beats expectations
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Amazon advertisers are in the market for campaign automation tools Oct 26, 2018 by Barry Levine Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so […]
Paid Search Tactics That Drive Quality Inbound Calls
Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls to businesses to increase year over year to $162 billion. Isn’t it time to re-imagine […]
Snap Inc. Q3 revenue reached new heights, but users keep leaving
The number of daily active users on the app dropped from 188 million in Q2 to 186 million in Q3.
Amazon advertisers are in the market for campaign automation tools
Two-thirds of Amazon advertisers are using ad campaign automation tools, or expect to do so within the next twelve months.
MarTech Today: Google’s Q3, Kochava launches Traffic Index & 80 percent of Amazon advertisers will increase budgets
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google Q3 results: Strong earnings beat expectations but revenues fall short Oct 25, 2018 by Greg Sterling Revenues were $33.7 billion, earnings were $13.06 billion. Kochava launches its Traffic Index to […]
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Third Door Media's "Making Room for Amazon" report highlights marketers' plans for Amazon ad budgets, staff and technology.
Amazon reports 3rd straight quarter of triple-digit ad revenue growth
Amazon's Q3 earnings report shows ad sales climbing 123% to reach $2.5 billion for the quarter with overall revenue up 29% year-over-year.
Kochava launches its Traffic Index to spotlight top 20 mobile ad networks
The attribution and analytics firm says it is trying to encourage transparency and accuracy for the advertising universe outside Google and Facebook.
Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU
The company reported a modest 9 percent increase in daily active users, down from a 14 percent increase for the same time period last year.
Google Q3 results: Strong earnings beat expectations but revenues fall short
Revenues were $33.7 billion, earnings were $13.06 billion.
Marketing Day: Amazon ad budgets to increase in 2019, Facebook Marketing API, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.