The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Facebook security breach, the 4 forces of marketing operations & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Findera search engine helps recruiters find talent, sales find leads
The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.
50 million Facebook user accounts hacked
After discovering the security breach on September 25, Facebook says it doesn't know if any information was accessed.
Ad ID Consortium will work with tech firms to help marketer access critical exposure data
The organization said it will provide marketers with data tied to device-based and people-based identifiers.
Facebook targets ads with data users didn’t share with the platform
Researchers reveal Facebook is using phone numbers identified via friends' contact lists and numbers entered for two-factor authentication to target ads.
MarTech Today: 33Across’ ‘first open exchange for only viewable inventory,’ Innovid’s OTT Composer & your AI doesn’t need ballgame tix
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 33Across launches ‘first open exchange with only viewable inventory’ Sep 27, 2018 by Barry Levine The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ Video […]
For Scott Brinker, marketing is designed to balance the ‘4 Forces’
In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization.
33Across launches ‘first open exchange with only viewable inventory’
The ad platform's new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’
Video platform Innovid launches first multi-platform OTT video-ad composing tool
The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.
Marketing Day: Mobile FM radio ads, Snapchat ecommerce ads & an IAS media quality report
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Mobile FM radio ads shown to drive incremental store traffic Sep 27, 2018 by Robin Kurzer Dial Report’s new data shows a demonstrable lift for businesses on days that their radio spots […]
Mobile FM radio ads shown to drive incremental store traffic
Dial Report's new data shows a demonstrable lift for businesses on days that their radio spots run.
Mobile-first indexing: Will it change your rankings on desktop?
Getting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.
Your AI does not need tickets to the big game
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving marketplace.
Facebook’s new ThruPlay video ads will only charge brands for completed video ad views
Facebook is also launching an In-Stream Reserve feature that allows advertisers to purchase Nielsen-verified ad placements in advance.
Snapchat launches multiple ecommerce ad options in time for holiday shopping
Shoppable Snap ads are rolling out, and advertisers can now import catalogs to automatically create product ads.
MarTech Today: Tobii’s web-based eye tracking, IAS’ media quality report & Parse.ly/Notablist open up internal data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tobii releases web-based eye tracking for UX testing Sep 26, 2018 by Barry Levine This is the first web-based product by the Swedish company, whose other trackers required lab conditions or […]
How to integrate online and offline for the best overall result
Remember the days when the "dinosaurs" of traditional media had to learn digital ways? Now digital natives must get educated about billboards, print and TV.
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up.
Twitter looks to crowdsource content policies
The app launched a user survey to gather feedback on dehumanizing language, but will it help deliver a safer platform for marketers?
Marketing Day: Facebook Stories Ads, Amazon Alexa & US privacy legislation
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens
Separately, the two marketing intelligence companies are choosing to make available valuable information from their platforms.
Tobii releases web-based eye tracking for UX testing
This is the first web-based product by the Swedish company, whose other trackers required lab conditions or software downloads.
Facebook Stories Ads now available to all advertisers
The company began testing the ad units in May and notified its Marketing Partners network earlier this month of the coming launch.
Attorneys General take aim at tech companies with potential multistate action
The Tuesday meeting in Washington made an inquiry into questions of antitrust and consumer data privacy more likely.
Amazon’s Alexa finds its business model: in-skill purchases
Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa.
MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ that […]
Google lets advertisers set custom viewability criteria in Display & Video 360
Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers.
Google receives new MRC accreditations, touts 3rd-party measurement progress
In addition to accreditations, the company announced a new reach measurement partner and said it is expanding brand safety verification testing with DoubleVerify and IAS.
More than just a name: What marketers need to consider when designing a virtual assistant’s persona
As virtual assistants become a commonplace marketing channel for companies, marketers must be involved in their development from the start.
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation.
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles.
Join us next week at MarTech for expert-level strategies and insights
Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization. MarTech is coming to Boston next week — October 1-3 — and […]
Marketing Day: Instagram co-founders exit company, Snapchat partners with Amazon & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Digital marketers: Instagram co-founders’ departure won’t slow ad growth
CEOs from Socialbakers and Steelhouse say CEO Kevin Systrom's and CTO Mike Krieger's departures will not impact Instagram's ad business.
How to create a style guide for your SEO content writers
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time.
Have retail email marketers finally reached the mobile tipping point?
With half of all email-driven orders originating on smartphones, it's important to make it easy to engage on mobile. Here's a look at how you can boost average order values on mobile devices.
With Customer 360, Salesforce brings a single customer view to its B2C side
Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and ID.
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app and launching an SDK and training program for developers.
Customer relationship management (CRM)
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers.