Digital transformation

MarTech Today: 33Across’ ‘first open exchange for only viewable inventory,’ Innovid’s OTT Composer & your AI doesn’t need ballgame tix

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 33Across launches ‘first open exchange with only viewable inventory’ Sep 27, 2018 by Barry Levine The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’ Video […]

Digital transformation

MarTech Today: Tobii’s web-based eye tracking, IAS’ media quality report & Parse.ly/Notablist open up internal data

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Tobii releases web-based eye tracking for UX testing Sep 26, 2018 by Barry Levine This is the first web-based product by the Swedish company, whose other trackers required lab conditions or […]

Digital transformation

MarTech Today: Salesforce’s Customer 360 and Einstein Voice, & Thunder’s ‘people-based ad server’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Customer 360, Salesforce brings a single customer view to its B2C side Sep 25, 2018 by Barry Levine Now available in a private pilot, it offers a ‘federated solution’ that […]

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