Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand.
Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The test aimed to surface accounts that people were not engaging with.
The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise.
As brands build and manage their technology suites in an increasingly complex environment, contributor Jim Yu says organic search data increasingly plays a foundational role.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The newest Forrester Wave on social listening platforms expresses disappointment in the category Aug 30, 2018 by Barry Levine The report says there are too few differentiators and not enough integrated […]
Anger at Google on the right and within the administration may tip the balance of opinion toward a new inquiry.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues.
Analytics tools aren't just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the technologies used in the marketing process.
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here's why it's best to automate the tedious work humans used to do to calculate CPC.
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here's why contributor Andreas Reiffen doesn't think that's a good idea.
Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist.
Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances.
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game.
This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two French location data companies receive GDPR consent warnings Aug 29, 2018 by Greg Sterling The companies were obtaining user location data from app publishers, but consumers were not told about […]
Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months.
The companies were obtaining user location data from app publishers, but consumers were not told about that usage.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The company says it wants to provide publishers with more visibility into how their organic content is performing.
Contributor Andrew Dennis shares recent tweets made by Google public Search Liaison Danny Sullivan and looks at how they've helped SEOs get a better understanding of what's OK when it comes to link building.
Contributor Laura Collins examines changes being made by social media platforms to improve both the user and advertiser experience.
Accounts with large audiences will soon have 'About this Account' information that publicly lists the date the account was created, ads it is running and more.
Tell us how you or your clients are approaching Amazon's advertising offerings in our brief survey.
Only a small number of Groups have access to Facebook pixel right now, but a broader roll out is planned in the coming weeks.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads Aug 28, 2018 by Robin Kurzer This is the first time the audio platform has offered anything beyond standard :15 and […]
Estimote launches new LTE beacon for unglamorous but important enterprise uses such as asset tracking in the supply chain.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The companies want pro-business federal rules that will override stringent state privacy laws like California's recently passed CCPA.
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here's a look at how to hire good copywriters to help drive traffic and sales to your site.
The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.
Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic.
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
After last year’s addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual environments.
Facebook's 'Things in common' label will show users what they have in common with people they're not connected to.
MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’ possibility.