Powered by services revenue, wearables and higher iPhone prices, Apple reports $53.3B
In its 'best June quarter ever,' hardware sales were mostly flat.
Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Rebranding your local business? Don’t start without reading these tips
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager
A select group of Snapchat's Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content.
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.
Twitter shares how it ranks search results after being accused of shadow banning accounts
The company confirmed it does not shadow ban accounts. There had been a problem, but it was isolated to its auto-suggestion feature for search.
Facebook updates video ad metrics
Advertisers will soon be able to use Moat's measurement platform to verify Facebook's new Video Play metric.
MarTech Today: SMPTE’s new TAXI Complete, achieving breakthrough demand gen & Cedato’s ‘contextual lookalike targeting’
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SMPTE’s new TAXI Complete could make multiscreen ads and content commonplace Jul 30, 2018 by Barry Levine The newly issued standards specify identifiers within the audio track of any video program […]
Report: Majority of companies fear 3rd-party vendors make them vulnerable to GDPR legal risks
Only 32 percent of companies say they are fully GDPR-compliant, according to the Demandbase/Demand Metric report.
Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
6 steps for achieving breakthrough demand gen: How better data supports more effective outcomes
Contributor John Steinert explains how to keep off the low-quality high-volume treadmill.
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech
The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.
Why AI for PR may be different than AI for marketing
A PR exec sees an essential difference that will keep humans in the game.
5 ways to hack a higher marketing ROI
Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it.
Cedato unveils ‘contextual lookalike targeting’ for programmatic video
The company says it's the first to offer data-based contextual advertising for video that meets clients' KPIs
MarTech Today: OpenRTB 3.0, IAB Tech Lab’s blockchain primer and wiki & why AI for PR might be different than for marketing
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Specs for OpenRTB 3.0 & ads.cert, the ads.txt enhancement, open for comment Jul 27, 2018 by Robin Kurzer Marketers welcome the ads.txt enhancement, but list potential latency issues among concerns about ads.cert. […]
How to use SEO for big ROI during back-to-school and other sales events
Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.
Twitter beats revenue expectations but tanks on flat user growth
Monthly users were flat but daily active user numbers were up 11 percent.
Specs for OpenRTB 3.0 & ads.cert open for comment
Marketers welcome the move, but list potential latency issues among concerns about ads.cert.
The MarTech Minute: Inscape partners with LiveRamp, Openrise expands its marketplace & a slew of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Amazon’s advertising and cloud units drive huge profitability in Q2
Ad revenues were roughly $2.2 billion, the second consecutive quarter they exceeded $2 billion.
Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Rookie link-building and content outreach mistakes you won’t make twice
Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.
How to test your programmatic creatives like a pro
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.
Predictions About Data Usage Post-GDPR
Contributor Rob Rasko interviewed 3 industry leaders and asked, 'Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?' Here's what he learned.
MarTech Today: Brand Safety Institute debuts, LinkedIn overhauls Campaign Manager & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Brand Safety Institute debuts to offer new certification programs for digital advertisers Jul 26, 2018 by Barry Levine A brainchild of the Trust Accountability Group (TAG), the independent organization will offer […]
Brand Safety Institute debuts to offer new certification programs for digital advertisers
A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers.
Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
8 ways to use content to skyrocket user engagement
Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users.
Google ups its AI services with new Contact Center solution and developer tools
The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper.
New report: Consent management platforms are purchased less often than other privacy tools
According to TrustArc and the IAPP, that may be because consent management has too many 'cooks in the kitchen.’
When should marketers use AR and when VR?
A marketing tech exec offers some rules of thumb.
As Facebook user and revenue growth slows in Q2, advertisers still on board
The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations.
MarTech Today: Google’s emerging Contact Center AI, a report on privacy tools & Twitter tightens access to API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google ups its AI services with new Contact Center solution and developer tools Jul 25, 2018 by Barry Levine The tech giant’s conversational platform is now turning into an intelligent virtual […]
LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.
Google allows advertisers to buy ads.txt authorized-only inventory
Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt files.
Marketing Day: Facebook video feature, Twitter API, new ironSource platform & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Smart content execution will net a lot of inbound links
Ever wonder why that link-building campaign you spent a lot of time and money on didn't take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in a lot of quality links!
Facebook rolls out social video feature Watch Party to all Groups
The tool lets multiple users watch and comment on the same video in Facebook Groups simultaneously.
ironSource releases new platform to track playable ads’ metrics
Called the In-Ad Data Platform, it is designed to capture the choices users make inside these mini-games.