MarTech special reports
Why we care: MarTech’s foundational research reports, MarTech Intelligence Reports (buyer’s guides) and educational resources give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.
Updated or new for 2023:
- Identity resolution buyer’s guide
- Enterprise Digital Asset Management Platforms: A Marketer’s Guide
- Enterprise Digital Experience Platforms: A Marketer’s Guide
- Enterprise Customer Data Platforms: A Marketer’s Guide
- Enterprise Call Analytics Platforms: A Marketer’s Guide
- B2B Marketing Automation Platforms: A Marketer’s Guide
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All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
Twelfth Edition MarTech’s latest publication of the “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 65-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Also included in the report are profiles […]
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Important steps to take and questions to ask when narrowing the CJO field.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.