Here’s how to use custom intent audiences in your GDN campaigns
Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability.
Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Infutor unveils new digital ID product, NetBase releases new analytics solution & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have missed
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.
If you use mobile location data, it’s time for a mid-course correction
Contributor Gladys Kong argues that the massive influx of mobile data and changing user patterns demand that location data companies step back and assess whether their models continue to be valid.
Twitter undergoes reorg, makes former Periscope co-founder head of products
Kayvon Beykpour, the co-founder of Twitter's Periscope video app, will head up the company's product team.
Is third-party data targeting more effective than contextual targeting?
A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it.
Getting it done: how to overcome common link building blockers
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers.
Why MediaMath ‘unjoined’ the Ad ID Consortium
And instead joined the IAB Tech Lab’s DigiTrust, now allied with the Consortium.
How social networks usurp Google’s local search dominance
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google.
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
How to create an ROI-based management approach for paid search success
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account.
Now that GDPR is here, what do US companies do if they have a breach?
Though enforcement is unclear and state laws vary wildly, companies in the US should report GDPR breaches to their local DPA with 72 hours. Probably.
California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative
The legislation echoes GDPR and affords consumers greater control of their personal data.
MarTech Today: Data targeting vs. contextual targeting, why MediaMath ‘unjoined’ the Ad ID Consortium & what to do if you have a post-GDPR data breach
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Is third-party data targeting more effective than contextual targeting? Jun 28, 2018 by Barry Levine A new report from performance marketing agency Roast and ad platform Teads tested whether the costs […]
Google announces Google Marketing Platform Partners program
The program includes more than 500 companies certified to provide resources or training on using Google Marketing Platform products
Marketing Day: MarTech agenda released, Instagram launches Topic Channels & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
It’s time for the brand promise to evolve. Again.
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative.
Facebook starts showing all ads a Page is running
Facebook Pages now include an "Info & Ads" section listing all ads a Page has run across Facebook, Instagram, Messenger and Facebook's partner networks.
Twitter’s new Ad Transparency Center shows all ads shown in past 7 days
As part of its initiative to be more transparent, Twitter will show billing information, ad spend and targeting data for US political ads.
Report: Stores still critical in consumer purchase journey, above TV and social
Study from Blis found that in-store browsing was the number one way consumers discovered new products.
Neura and In Loco are launching new efforts to tap the real world for targeting
These startups are pointing to ways in which the Internet of Things, data mashups and predictive inferences are helping marketers move beyond online indicators.
Forrester issues first Wave report on Experience Optimization
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines.
Instagram launches Topic Channels in Explore, video chat in Direct & new camera effects
Instagram is now rolling out updates first announced at Facebook's F8 Developers Conference in May.
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
MarTech Today: Formerly known as DoubleClick, tapping the real world for targeting & Forrester’s first Wave report on Experience Optimization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: DoubleClick is out as Google ushers in new brand names for its advertising products Jun 27, 2018 by Ginny Marvin The new brands, Google Marketing Platform and Google Ad Manager, unify […]
Struggling with ABM? 7 practical ways to create value now
Getting started with ABM isn't as difficult as it seems. Contributor John Steinert lists ways you can jump-start the transition from traditional demand-gen marketing.
Twitter now removing 214% more spammy accounts YoY as it ramps up efforts against bad actors
After announcing it acquired Smyte to help improve safety initiatives, Twitter outlined new ways it is fighting malicious content and spam.
Marketing Day: Supreme Court reversal, Facebook cryptocurrency ads & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Supreme Court reversal on state sales tax deals major blow to ecommerce businesses
With its decision on South Dakota v. Wayfair, the court paved the way for states to introduce legislation that will require e-tailers to collect sales tax.
DoubleClick is out as Google ushers in new brand names for its advertising products
The new brands, Google Marketing Platform and Google Ad Manager, unify buy-side and sell-side products, respectively.
The Trade Desk launches its ‘Next Wave’
The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that generates and launches campaigns.
Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days
Still in testing, Facebook's option to 'snooze' words will work much like Twitter's 'muted words' feature, but only for a 30-day period.
MarTech Today: Trade Desk launches ‘Next Wave,’ blockchain-powered Killi wants users to ‘own their own identity’ & Facebook’s Codeless Event Setup
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The Trade Desk launches its ‘Next Wave’ Jun 26, 2018 by Barry Levine The demand-side platform is today unveiling a new AI layer, an insight-optimized UI and a Planning Tool that […]
Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year
After banning promotions around binary options, initial coin offerings and cryptocurrency in January, Facebook is now allowing cryptocurrency ads.
Marketing Day: SMX East agenda, Facebook event tracking, Squadhelp & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Mobile is taking over the customer journey
Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site.
Squadhelp adds AI to help invent successful brand names
With AI, the Chicago-based platform is adding visual search, performance tracking and name generation to its crowd-sourced naming platform.
AT&T buys ad exchange AppNexus
Following the Time Warner purchase, this new acquisition positions the telco as a content and programmatic advertising powerhouse.
Blockchain powered Killi wants users to ‘own their identity,’ make money from brands
App wants to bring full transparency and consumer control to data collection on behalf of brands.