Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships
With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year's NewFronts event.
Native isn’t display. Stop treating it like it is.
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential.
Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager
Previously called Promoted Stories, the new Story Ads remain within the app's Discover feed but are now available via auction-based bidding.
Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital.
First look! Here’s what you can expect at SMX Advanced
SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it celebrates search marketers with the largest and […]
Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back.
YouTube announces more moves to chip away at TV ad budgets
The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network.
MarTech Today: Forrester’s first report on martech spending, Oracle acquires Grapeshot & why attribution can be overrated
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets Apr 27, 2018 by Barry Levine Spending on traditional media agencies is declining, the report says, CMOs […]
Report: Twitter sold data to Cambridge academic behind Facebook scandal
The data was apparently legally obtained through Twitter's data licensing program.
The MarTech Minute: Ex-Microsoft exec is new CMO at Sprinklr, Oracle acquires Grapeshot and more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: Sprinklr adds AI, customer acquisition on social media & Facebook’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to customer care.
Customer acquisition on social media — with your own data
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own.
MarTech Today: Sprinklr adds AI, a roadmap for a MarTech Office & a mixed reaction to AMP for Gmail
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sprinklr adds AI to its customer experience platform Apr 26, 2018 by Barry Levine Built around social media, the company is first launching its new Intuition to categorize and route social […]
Amazon beats expectations with huge $51 billion quarter, sales up 43%
Same quarter sales a year ago were $35.7 billion.
Marketing Day: Snapchat’s unskippable video ads, new Gmail features & Reddit’s native ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
The new ads will be exclusive to Snapchat's Shows content -- the platform's premium TV-like videos produced by entertainment studios and TV networks.
Twitter attributes more than half of its $575M Q1 ad revenue to video
Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets.
Report: Millennials least influenced by retail advertising, most active tech adopters
The bar is getting higher for retailers, and most of them won't clear it.
Can you afford not to empower your team to build their personal brand?
Contributor Mary Wallace describes the elements you should put in place to help your employees become your company's most effective advocates.
The conflicted marketer’s take on AMP for Gmail
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he's of two minds.
How to build a fearless marketing team
As a CMO or marketing leader, you can't go it alone. Contributor Matt Zilli explains the characteristics you should seek out when building a team.
At the MarTech Conference, City National Bank draws a roadmap for creating a MarTech Office
After skills and tech assessments, a reorganization, new purposes and an adoption of agile development, the California-based bank has set up its marketers to be ‘digital practitioners.’
MarTech Today: Pulling back the curtain on AI, getting ready for GDPR & post-blockchain marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Speakers at MarTech pull back the curtain on artificial intelligence Apr 25, 2018 by Robin Kurzer Marketers shouldn’t look for random reasons to use AI, but instead, consider it a tool […]
New Gmail features are on the way, including a confidential mode that lets users expire messages
First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks.
Reddit’s native ads are now available in the Android app
Promoted Posts are now available on Reddit's Android and iOS apps.
Speakers at MarTech pull back the curtain on artificial intelligence
Marketers shouldn't look for random reasons to use AI, but instead, consider it a tool to solve specific problems.
Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
The company posted 50 percent ad-revenue growth; 91 percent was mobile.
Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook continues to refine its app data & ad-targeting safety measures
The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies.
3 lessons learned from 365,000 Amazon furniture & home goods product pages
What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis.
Twitter updates TOS and privacy policy to comply with GDPR
The social media company joins other large companies updating their policies to comply with the sweeping EU legislation.
Are most companies ready for GDPR? It depends on who you ask
A month out from the GDPR deadline, a number of surveys give conflicting answers as to company preparedness.
At this year’s MarTech Conference, trust takes a starring role
It’s appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships.
Scott Brinker unveils his most populous Marketing Technology Landscape yet
At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem.
Segment employs its hub position to implement GDPR deletion or suppression requests
The customer data platform/universal API provider can implement by itself key GDPR-related data requests for multiple tools.
Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers
Consumer patience with companies that mishandle their data has worn thin, but some marketers say it's all leading to a more positive outcome in the near future.
How to increase B2B form submissions through conversion testing
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.
Why do we overcomplicate link building?
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it.