Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again.
The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust.
The change signals a new phase for the social giant and its advertisers as regulation pressures mount.
Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here's what's changing why and when.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: BIMI launches to add trusted logos to emails Mar 29, 2018 by Barry Levine The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions […]
Amid a number of new features, these two could have the most impact.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The content discovery platform said this is its first ongoing offering of outstream video ads.
The Paris-based firm says this integration offers the most detailed insights on page components to users of Adobe’s marketing tools.
Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space.
The company is turning off 'Partner Categories' and adding privacy shortcuts.
No full-screen vertical content? No problem! Instagram will automatically make full-screen creative for Stories on the fly.
From a rejection of media trading to an embrace of data-centricity, contributor Blaise Lucey speaks to the IAB president about moving the industry forward.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Outbrain partners with Telaria to offer video ads Mar 28, 2018 by Barry Levine The content discovery platform said this is its first ongoing offering of outstream video ads. ContentSquare’s new […]
After nearly two years since its launch, Twitter's emoji targeting remains a new concept for advertisers.
Columnist Michael Della Penna explores the challenges and opportunities that location data present for financial services marketers.
Video for Sponsored Content and Company Page video will be available to all business in the coming weeks.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
Innovators like Amazon keep upping the ante in online retail. Contributor Andrew Waber helps retail marketers catch up with insights into what consumers want.
Facebook is reportedly already third in lobbying spending after Alphabet and Amazon.
Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? […]
The new Exchange enables lookalike matching, followed by a drip email campaign for prospects.
Companies can use the free or enterprise paid version to collect consumer insights in more countries.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Springbot opens a customer data co-op for retail SMBs Mar 27, 2018 by Barry Levine The new Exchange enables lookalike matching, followed by a drip email campaign for prospects. The dynamic […]
The CRM company says that it will continue to innovate in the email space because it is the most valuable channel with the highest ROI.
In the current environment, marketers may get the impression that consumers are hostile to data-driven advertising and content. But contributor Bridget Fletcher argues that's not the case and explains how we can all move forward.
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Is Facebook in serious trouble with advertisers over data practices revealed in the Cambridge Analytica scandal? Contributor Nate Elliott expects the controversy to eventually blow over.
Appeals court said that Google violated Oracle's copyrights.
Users across all locations and languages may now be seeing more localized news in their Facebook News Feed.
The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers.
The technology platform gives marketers a way to crowdsource from a pool of more than a million respondents almost instantly.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Thinfilm provides first NFC-for-engagement data to Adobe Analytics Mar 26, 2018 by Barry Levine The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers. The pendulum swings: […]
Despite the outrage, it's unlikely that Congress will actually do anything.
Contributor David Dowhan argues that advertising is making a much-needed shift toward greater transparency. It may be painful now, he says, but the industry will strengthen as a result.