Digital transformation

MarTech Today: BIMI adds logos to emails, LinkedIn’s native video ads & an interview with IAB’s president

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: BIMI launches to add trusted logos to emails Mar 29, 2018 by Barry Levine The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions […]

Digital transformation

MarTech Today: Outbrain adds video ads, ContentSquare integrates with Adobe Analytics & location data for financial services

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Outbrain partners with Telaria to offer video ads Mar 28, 2018 by Barry Levine The content discovery platform said this is its first ongoing offering of outstream video ads. ContentSquare’s new […]

Customer experience

Know the facts (and avoid the myths) of martech

Splashy vendor-sponsored events have their place — if superficial celebrity keynotes and product roadmap presentations from the CEO are your thing. But what you don’t get is unvarnished access to what really matters: the good, the bad and the ugly of procuring, implementing and operating marketing technology solutions. And that’s what you really want, right? […]

Digital transformation

MarTech Today: Springbot’s data coop for SMBs, Suzy’s new crowd intelligence platform & Oracle’s Java lawsuit against Google returns

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Springbot opens a customer data co-op for retail SMBs Mar 27, 2018 by Barry Levine The new Exchange enables lookalike matching, followed by a drip email campaign for prospects. The dynamic […]

Digital transformation

MarTech Today: Thinfilm’s NFC for Adobe, the transparency pendulum swings & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Thinfilm provides first NFC-for-engagement data to Adobe Analytics Mar 26, 2018 by Barry Levine The NFC tags, placed on products, can help deliver product info to smartphone-bearing shoppers. The pendulum swings: […]

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