FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies
Are privacy concerns around connected toys a sign of what's to come as IoT explodes?
6 smart ecommerce lessons to boost local business
With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.
Marketing Day: Twitter bookmarks, Amazon buys Ring & Answer Financial marketplace
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores
The Answer Marketplace, says its parent, is the first of its kind.
Programmatic problems: Fixing a broken market
Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.
How to overcome unique B2B digital marketing challenges
Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.
Twitter’s new Bookmarks feature lets you save Tweets without having to like or retweet them
The latest update also comes with more ways to share content, making it possible to send a Tweet via direct message or off of Twitter.
Report: Amazon grabs Ring for more than $1B
Company makes smart home security cameras and other devices, adding to Amazon's growing hardware portfolio.
MarTech Today: Targeting ads by your driving behavior, Ogury’s competitor intelligence solution & Google’s new mobile benchmarking tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Answer Financial launches a Marketplace where auto insurance companies can target ads by driving scores Feb 27, 2018 by Barry Levine The Answer Marketplace, says its parent, is the first of […]
Mastering social media advertising
Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of these tools? If not, or you’d like to step up your game, […]
Ogury launches Active Insights, a competitor intelligence solution for app marketers
The mobile data company says it has created the "first complete app ecosystem intelligence solution."
Marketing Day: Gigya’s GDPR-friendly consent tool, Google’s Mobile Scorecard & Pinterest’s new COO
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Are consumers burning out on social media?
Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued.
SAP-owned Gigya offers a new GDPR-friendly consent tool
But that and two other identity/profile tools only apply to known users.
Study shows programmatic fraud blocking rates are higher on desktop, static banners
RhythmOne's quarterly report highlights inventory blocking rate trends on the programmatic marketplace.
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO
Brougher will lead efforts to expand Pinterest's global operations and advertising business.
Ninth Circuit deals setback to ISPs hoping to fully exploit Net Neutrality repeal
Appeals court affirms that the FTC has the authority to police "unfair and deceptive" practices by ISPs and carriers.
MarTech Today: SAP/Gigya’s new consent tool, Forrester on mobile marketing priorities & YouTube’s new features for live video
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SAP-owned Gigya offers a new GDPR-friendly consent tool Feb 26, 2018 by Barry Levine But that and two other identity/profile tools only apply to known users. Supreme Court to hear case […]
Marketing Day: YouTube’s latest live streaming features, a new smart video platform & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
YouTube rolls out new chat replay, automatic captions & more for live streaming videos
YouTube's live streaming is available to channels with 1,000 or more subscribers.
Supreme Court to hear case called ‘existential threat’ to cloud computing
The case involves a lawfully obtained search warrant seeking email data stored on a server outside the US.
The IVEP Association is readying an ambitious new smart video platform for web and TV
Transactions will be recorded onto blockchain, and tokens are intended to incentivize publishers and boost consumer loyalty.
Super Bowl ad rankings: Trust your gut or employ rational thinking?
What's the "right" way to measure the success of your advertising? Contributor Peter Minnium says the answer is "it depends," and goes on to explain why.
New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)
It’s a long name for tools that act as data switchboards, with different added features.
Get back to basics: New Forrester report lays out priorities for mobile marketers
Marketers are encouraged to shore up their mobile programs and not to be distracted by the "shiny objects" of emerging tech.
MarTech Today: IVEP’s new interactive video platform, our guide to iPaaS & Microsoft 365’s info protection strategy for GDPR
Here’s our recap of what happened in marketing techology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The IVEP Association is readying an ambitious new smart video platform for web and TV Feb 23, 2018 by Barry Levine Transactions will be recorded onto blockchain, and tokens are intended to […]
The MarTech Minute: Adobe updates Analysis Workspace, 3C deploys RCS messaging and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: An app-install report, YouTube limits available demographic data & Facebook ad news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: Facebook leads other platforms for app-install ROI in performance index
However, Google is gaining and Twitter has the best long-term retention.
Microsoft 365 releases GDPR compliance and info protection features for its customers
The company is rolling out updates to its Compliance Manager and making it available to a more general audience.
YouTube removes analytics from its demographic data reports for creators
According to the announcement in the YouTube Help Forum, the updates are aimed at protecting the privacy of viewers.
Industry leaders rank brand safety the most important media quality metric
Despite the risk, the industry sees opportunity in cross-device and programmatic campaigns.
MarTech Today: Net Neutrality repeal set, Valassis launches Remarketing Activation & CMO traits for surviving in the martech age
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Net Neutrality repeal set for April 23 unless litigation or state action stops it Feb 22, 2018 by Greg Sterling There are efforts in Congress, the states and the courts to […]
Facebook is removing 20 outdated, redundant ad metrics; adding methodology labels
The changes are part of an effort to improve transparency and clarity of ad measurement on the social network.
Marketing Day: Influential’s latest IBM Watson-powered tool, retailer shopping apps & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Valassis launches Remarketing Activation to follow up web browsing with an email or postcard
The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses.
Net Neutrality repeal set for April 23 unless litigation or state action stops it
There are efforts in Congress, the states and the courts to stop the repeal.
Influential launches IBM Watson-powered platform to analyze a brand’s social audience
That analysis generates an overall marketing strategy about how the brand can best reach its consumers.
Mobiquity launches a blockchain layer for maintaining a data trail
The location data provider is one of the first to actually use blockchain technology for enhancing its platform.