Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How location data accuracy leads to stronger personalization
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
6 hot trends travel brands should watch in 2018
Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018.
Innovid partners with mobile ad platforms to upgrade VAST
The initiative, says the video marketing platform, is the first such multiparty effort.
Conversica expands channels, markets with Intelligens acquisition
The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.
Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers
Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.
Big companies are treating Amazon like a branding channel
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products.
The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots
An updated list of Super Bowl teaser ads, along with some of the official Super Bowl spots to air during Sunday's big game.
MarTech Today: Conversica buys Intelligens, Innovid partners to upgrade VAST & post-Noto Twitter
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Conversica expands channels, markets with Intelligens acquisition Jan 30, 2018 by Barry Levine The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its […]
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown
Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API.
Facebook will ban all ads promoting cryptocurrency
Facebook is looking to lock down the ways that its ad platform can be misused.
Marketing Day: Ad fraud, Cisco study on data privacy & Facebook to prioritize local news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Recognizing the subtle signs that point to possible ad fraud
How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.
Survey: Amazon, Google top SMB ‘Trust Index’
However, SMB marketing companies and ad products such as Facebook Ads and AdWords are poorly rated.
Cisco study: Data privacy issues can delay sales
Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company’s lack of ‘privacy maturity.’
Educators, doctors and kid advocates call on Facebook to end ‘Messenger Kids’
Citing medical and social science research, the open letter to Facebook CEO Mark Zuckerberg is signed by 100 groups and individuals.
Bringing creative in-house: 8 steps for avoiding disaster
Thinking about taking your creative in-house? Columnist John Nardone shares eight steps you should take to ensure the move is relatively painless.
MarTech Today: PageFair’s GDPR-friendly Perimeter ad initiative, data privacy issues can impact sales & ensuring precise data for location accuracy
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting Jan 29, 2018 by Barry Levine The new effort will forbid third-party data services and will target ads primarily […]
CallRail adds a keyword recommendation tool to its phone call listening platform
The company says its AI-powered tool is the first in market.
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
With push notifications, there’s always room for improvement
Push notifications have made some positive headway over the past few years, but there's clearly still room for improvement. Columnist Kristin Cronin offers tips on how to up your push game without pushing users away.
Facebook will prioritize local news while still de-prioritizing news overall
Facebook will identify local publishers as "those whose links are clicked on by readers in a tight geographic area,” according to a company blog post.
Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
The new effort will forbid third-party data services and will target ads primarily through content viewed or broad-based user segments.
Marketing Day: New Adform study, Helpshift’s GDPR compliance tool & Facebook’s News Feed change
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
New Adform study: Ads.txt is reaching ‘universal pickup’
In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it’s 70 percent.
Helpshift adds a GDPR compliance tool
The customer support platform’s addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring.
Why top social media experts say Facebook’s News Feed change is no big deal
Worried about Facebook's overhaul of its News Feed? Don't hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm.
Introducing the ‘content conversation’: The new twist in content marketing using live video
As you develop your 2018 content marketing plans, don't leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences.
Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
Facebook steps up privacy education, shares ‘privacy principles’ for first time
The company will be promoting privacy tools in the News Feed.
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
Google announced more options for users to control the kinds of ads they see.
Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns
Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship game.
MarTech Today: Ads.txt reaching ‘universal pickup,’ GDPR compliance among startups & tips for martech contracts
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New Adform study: Ads.txt is reaching ‘universal pickup’ Jan 26, 2018 by Barry Levine In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, […]
European Commission issues GDPR guidance to EU member states
The EC has also provided 1.7 million euros for oversight and training.
Twitter starts selling sponsorships of individual publishers’ Moments
Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.
The MarTech Minute: Stackies, collaborations and a new VenueLytics platform
The MarTech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: B2B lead nurturing, Urban Airship’s latest updates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
5 email marketing trends to watch in 2018
What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.