Marketing Day: 2018 marketing goals, Google My Business review policy changes & social media ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Three things marketers must do to better serve customers in 2018
As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018.
On the cutting edge of martech: Our top columns of 2017
From grappling with data fatigue to finding just the right marketing technology solutions, our contributors brought you the hottest topics in the martech space.
8 tips for getting social media ads right
Are your social media ads missing the mark? Contributor Peter Minnium outlines eight tips and tricks to help you connect with your audience and build a community of loyal followers.
What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land
Social media marketing topics -- both new developments and fundamentals -- were the primary subjects of our most popular columns of 2017.
‘Alexa: How will voice impact my mobile marketing?’
Don't get left in the dust. Columnist Kristin Cronin believes that as voice continues its rapid advance, marketers need to be planning now for its impact on their brands.
Advertising is on life support
The world of marketing has changed, and columnist Dayle Hall believes our approach to it needs to change as well.
MarTech Today: Showpad helps sellers sell, agencies adjust to pressures & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Showpad gives companies a new way to help their sellers sell Dec 28, 2017 by Robin Kurzer The platform says it’s creating “salespeople of the future” How agencies are adapting to […]
It’s not the trend that you need to watch for. It’s the trend inside the trend.
Here’s a partial list of the hidden consequences inside some of the biggest trends in 2017.
Marketing Day: Branded content ads on Facebook, Apple’s war on cookies & building social buzz
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
On Facebook, viral reach for branded-content ads eclipses standard ads
Branded-content ads receive, on average, twice as many earned impressions as paid impressions on Facebook, according to Shareablee.
We’re already seeing the fallout from Apple’s war on cookies
Is Apple’s Intelligent Tracking Prevention feature a sign that the death of the cookie is imminent? Columnist Joe Sabol believes advertisers shouldn't wait to find out and should start to adapt to a post-cookie world.
Here’s what you need to know for email marketing success in 2018
The holiday season isn't completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year's Day and beyond.
Showpad gives companies a new way to help their sellers sell
The platform says it’s creating “salespeople of the future”
Building social buzz: Our top 10 social media marketing columns of 2017
The social media marketing sphere just doesn't stop shifting, as new platforms arise and others fizzle. Our Marketing Land contributors covered the highlights from Facebook, LinkedIn and more.
How agencies are adapting to continued pressures on their business model
To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles.
MarTech Today: The trends within the trends, the fallout from Apple’s war on cookies & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: It’s not the trend that you need to watch for. It’s the trend inside the trend. Dec 27, 2017 by Barry Levine Here’s a partial list of the hidden consequences inside some […]
Right behind the GDPR, there’s the ePrivacy Regulation
How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished?
Marketing Day: Local sponsorship campaigns, CMOs in the know & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
2017: The year in B2B marketing innovation
As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they'll continue to unfold in 2018.
A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
When you're a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy.
CMOs in the know: Our top 10 Marketing Strategies columns of 2017
What were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.
MarTech Today: The year in B2B marketing innovation, how ad agencies can survive in an AI-first world & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 2017: The year in B2B marketing innovation Dec 26, 2017 by Peter Isaacson As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that […]
Marketing Day: Communicating to the C-suite, B2B tech buyers & an AI-first world
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Getting to know your B2B tech buyer
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships.
Facebook could prevent age-discriminating job ads if it wanted to
Facebook, Amazon, Verizon and others used the social network’s age-based targeting to promote job openings, according to ProPublica and The New York Times.
Measuring how offline marketing drives website traffic: The fundamentals
Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you'll need to help you determine which offline marketing channels are the most effective.
Multimedia and how to get it out there: Our top 10 Content Marketing columns of 2017
Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them.
MarTech Today: Getting to know the B2B tech buyer, the ‘CMOs at the Wheel” authors & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Getting to know your B2B tech buyer Dec 22, 2017 by Josh Aberant Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B relationships. […]
The MarTech Minute: A Vatican partnership, a name change and new hires
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: Leveling up attribution, a message to email marketers & the future of AI
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Game over: The death of the sales funnel and leveling up attribution
As the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.
Message to email marketers: Show me something different in 2018
Don't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines nine ways you can push the envelope in 2018.
Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017
Between ad fraud, developments with ad blockers and concern about brand safety, display advertising has seen an eventful year. Check out the columns on the subject that grabbed our readers' attention.
How marketers will take their social spend more seriously in 2018
This year set the foundation for brands to increasingly evaluate their social campaigns based on business results next year.
‘CMOs at the Wheel’ authors Nadine Dietz & Erica Seidel on the modern marketing organization
Dietz & Seidel recently published their "CMOs at the Wheel" e-book based on interviews from their “Driving the Modern Marketing Organization” column.
What is the future of artificial intelligence?
Marketers say that 2018 will see deeper personalization, innovations in voice AI and an enhanced view of the customer journey.
Will GDPR and blockchain live up to their hype in 2018?
The only thing we know for sure is that marketers will definitely keep these trends top of mind as we head into the new year.
MarTech Today: The ePrivacy Regulation, the future of AI & app store optimization tips
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Right behind the GDPR, there’s the ePrivacy Regulation Dec 21, 2017 by Barry Levine How are companies supposed to comply with both if the ePrivacy Regulation isn’t finished? Will GDPR and […]
Marketing Day: Mobile app Monday, IAB Podcast Measurement Guidelines & Google Shopping
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.