Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The ROI of recommendation engines for marketing
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention.
Ecommerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip
In Q3 2017, online retailers increased the amount of money they poured into Facebook’s mobile video ads and shopper-retargeting Dynamic Ads.
Vistar launches private marketplace for Digital Out-of-Home
Company says it has the largest supply of inventory -- covering thousands of billboards and screens in taxis, elevators and bus shelters.
Ad-mageddon! Ad blocking, its impact, and what comes next
Contributor Anthony Muller talks with the IAB, publishers, agencies and Adblock Plus to get their perspectives on the rise of ad blocking, its effects on the digital ad ecosystem, and what we can expect to see in the future.
Ceridian CMO says internal communications are key to branding through an acquisition
CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in 2012.
MarTech Today: Vistar’s DOOH private marketplace, Content Analytics’ Scorecards & Facebook’s dynamic creative
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Vistar launches private marketplace for Digital Out-of-Home Oct 30, 2017 by Barry Levine Company says it has the largest supply of inventory — covering thousands of billboards and screens in taxis, […]
Facebook opens Collection ad format to Dynamic Ads for Travel campaigns
Airline and hotel brands retargeting travelers can now use Facebook’s full-screen, immersive mobile ad format.
Marketing Day: Emerging marketing technologies, local SEO & Facebook ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Content Analytics launches retailers’ Scorecards for brands’ product pages
The Scorecards notify brands about missing images, wordy product titles, lack of reviews and other content issues that could affect sales.
How emerging technologies will affect your business in 2018
Contributor Tom Kuhr takes a look at how voice search, artificial intelligence and augmented reality are changing the marketing game.
Local SEO for service-area businesses requires a lot of servicing
What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.
Audi campaign on UK digital billboards tracks traffic and weather
This is the latest in a series of campaigns around the world where the dowdy static billboard is becoming a kind of sensory visual response.
Kochava expands into blockchain for ad insertion orders
The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the end of 2018.
What you can learn from a bad email
There's good that can come from carefully examining email mistakes. Columnist Ryan Phelan shows you what went wrong in a recent email and how to fix it.
MarTech Today: Kochava expands into blockchain, Audi’s responsive billboard campaign & troubleshooting your technical SEO
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Kochava expands into blockchain for ad insertion orders Oct 27, 2017 by Barry Levine The attribution/measurement provider is expecting to launch its open source XCHNG blockchain-based ecosystem of integrated applications by the […]
Facebook’s dynamic creative can generate up to 6,250 versions of an ad
Brands can set multiple options for the elements making up an ad, and Facebook will automatically piece together various versions.
Rothy’s uses Twitter Ads to drive brand awareness
Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with their marketing team to learn about […]
Marketing Day: Agent-client relationships, IAB ads.txt initiative & a holiday retail survey
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
3 ways to build a better agency-client relationship
Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently.
Everything you need to know about the IAB ads.txt initiative
If you haven't yet rolled out ads.txt, it might be time to hop on board. Contributor Alex Bornyakov walks you through what you need to know about the IAB's initiative to fight fraud and how to implement it.
Facebook will show all the ads a Page is running & archive US federal election ads
Facebook will test a 'View Ads' tab on Pages in Canada next month and in the US next summer.
Marketers plan to test out Facebook Stories because why not
As Facebook opens up Stories to Pages, marketers see upside and no immediate downside.
Amex and Acxiom create a prediction engine based on purchase data
This is the latest effort to utilize extensive, identified customer records to predict future purchase behavior.
Protagonist adds action tools to its narrative analytics for brands
Going beyond its previous identification of brand-relevant beliefs, the startup is now offering tools to find associated words, channels and influencers.
How to identify the best publishers to help you achieve your business goals
How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives.
Infutor launches a propensity marketplace of consumers interested in buying cars
The company says this is the first in a series of predictive industry-focused marketplaces based on its millions of identified consumer records.
MarTech Today: Amex/Acxiom’s prediction engine, Protagonist’s action tools & everything about ads.txt
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amex and Acxiom create a prediction engine based on purchase data Oct 26, 2017 by Barry Levine This is the latest effort to utilize extensive, identified customer records to predict future […]
Deloitte predicts ecommerce will outperform in-store spending this holiday season
According to Deloitte's 2017 Holiday Retail Survey, online spending will exceed in-store spending for the first time.
Marketing Day: B2B developer marketing, Twitter’s brand strategy director & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SEO Ranking Factors in 2017: What’s Important and What’s Not
What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action.
5 ways to sell more this holiday season with Google’s updates to shopping ads
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.
B2B developer marketing? It’s complicated.
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting code.
Let customers drive email’s cadence
Don't annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much.
Amazon to give Prime customers free access to paid Alexa skills content
Company continues to expand Prime benefits; intent to renew about 75 percent.
Segment launches Personas to capture its ecosystem data into customer profiles
The company is advancing beyond its origin as a data switchboard as it adds to its role as a Customer Data Platform.
Twitter says it overcounted users for 3 years as its ad revenue shrinks for 4th straight quarter
Twitter’s Q3 2017 earnings report featured many declines, from total revenue to ad revenue to historical monthly user counts.
MarTech Today: Segment launches Personas, B2B developer marketing & GDPR solutions for managers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Segment launches Personas to capture its ecosystem data into customer profiles Oct 25, 2017 by Barry Levine The company is advancing beyond its origin as a data switchboard as it adds […]
Survey: Most consumers unaware that paid influencer posts are #ads
The unanswered question is whether more prominent disclosures would impact influencer-driven sales.
Q&A: Twitter’s Stacy Minero details its new branded-content program, #Fuel
Twitter’s director of brand strategy explains why the company’s Brand Strategy team recently spawned a separate branded-content program.