Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
7 on-site SEO problems that hold back ecommerce sites
Is your ecommerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.
Artificial intelligence is changing the rules of account identification
Columnist Peter Isaacson takes a look at how AI-powered intent data is transforming the way B2B marketers approach their Account-Based Marketing programs.
5 metrics to measure the success of Facebook videos
From view-through rate to video length, contributor Sweta Patel discusses the metrics that will help you understand how your videos are performing on Facebook.
Affiliate marketing strategies for success during the holidays
The holidays are just around the corner and will be in full force before we know it. Columnist Adam Weiss outlines key strategies to help you prepare and get your affiliate marketing on track this season.
Canonical tags gone wild
What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.
System 1 Research launches a VR testing tool for shopping
But, until VR is indistinguishable from reality, the question is whether it can offer a valid environment for real-world marketing tests.
Forrester’s first Waves on journey analytics show the growing importance of customers’ steps toward purchase
In this new field, the surveyed tools offer different approaches to understanding customers’ incentives and problems.
MarTech Today: Vimeo’s first live-streaming, AI changes rules of account ID & Snapchat rolls out Sponsored 3D World Lenses
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Vimeo launches its first live-streaming product & announces plan to acquire Livestream Sep 28, 2017 by Amy Gesenhues Vimeo CEO Anjali Sud says live-streaming has been the top request from the […]
Marketing Day: TV analytics, conversational UI & online holiday retail sales forecasts
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade
The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for “good enough” to understand how TV is performing, but should instead look toward TV attribution as the answer.
The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.
The fallacy of choice: How conversational UIs are altering the marketing landscape
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.
SEO content strategy: How to grow visits by 300% in one year
Creating great content isn't enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
Online holiday sales projected to reach $129B this year, up 12% over 2016 [Forrester]
According to recent reports from Forrester Research Inc., two out of five consumers will spend more this holiday season than they did last year.
Salesforce opens up its second-party data marketplace
Data Studio, which had been restricted to Salesforce subscribers, now allows anyone to buy, sell or trade customer data.
Taboola adds a third-party data marketplace
The New York City-based company says this is the first of its kind for a content discovery service.
Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’
If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld.
CMO audit series, Part 5: The rise of digital assistants
As digital assistants become more pervasive, how will marketers adapt? Columnist Scott Rayden outlines the steps you can take to help your brand stay ahead of this emerging trend.
Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers
Bud Light and Warner Bros. are the first brands to run campaigns that allow people to insert branded 3D objects within their Snapchat posts.
Wiser Solutions combines retail analytics with ecommerce solutions, aiming to be a one-stop shop
Wiser president Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee.
MarTech Today: Nielsen adds multi-touch attribution provider Visual IQ, Taboola adds a third-party data marketplace & Salesforce opens up its second-party Data Studio
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen buys multitouch attribution provider Visual IQ Sep 27, 2017 by Barry Levine The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and […]
Nielsen buys multitouch attribution provider Visual IQ
The new purchase improves Nielsen’s ability to handle large datasets and offers new data from advertisers, publishers and retailers.
Marketing Day: AI myths, Spotify’s self-serve ad platform & Vimeo gets live streaming
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Busting AI myths: Why AI will help marketers usher in an era of extreme personalization
In an age when consumers expect deep personalization, AI is here to help. So what's the holdup among marketers? Contributor Brian Solis discusses the top myths slowing its adoption.
Spotify launches self-serve platform for audio ad campaigns
The new ads platform is aimed at bringing more SMB advertisers to the streaming audio service.
Vimeo launches its first live-streaming product & announces plan to acquire Livestream
Vimeo CEO Anjali Sud says live-streaming has been the top request from the site's creator community.
B2B products are facing a CX make-or-break moment. Here’s why
An emphasis on customer experience isn’t just for consumer brands anymore. Contributor Brent Sleeper examines why CX is mission-critical to B2B product teams.
The fallacy of choice: How conversational UIs are altering the marketing landscape
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward.
How SAP’s purchase of Gigya could change the identity management landscape
Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.
MarTech Today: The changing identity management landscape, busting AI myths & Pinterest licenses its Lens tech to Target
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Wiser solutions combines retail analytics with ecommerce solutions, aiming to be a one-stop shop Sep 26, 2017 by Amy Gesenhues Wiser president Andy Ballard gives more insight into the company formed […]
Facebook’s 2-year NFL deal for Watch shows includes sharing ad revenue
Facebook will pay the NFL an upfront amount for its shows and will share ad revenue after it recoups its money.
Twitter tests doubling the length of tweets to 280 characters
If Twitter officially extends the tweet’s maximum character count, it would mark the biggest change in the social network’s history and the biggest bet on its future.
Marketing Day: Facebook Messenger news, Google’s latest anti-fraud initiatives & YouTube advertiser tools
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook spins off ‘messages’ as standalone ad objective to boost Messenger bots
Facebook aims to make businesses more aware of ways to make people more aware of their Messenger accounts.
The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.
Martech enablement series: Part 8 — Executing martech enablement
In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity.
Retailers, get ready: It’s the most mobile time of year
As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season.
Find your target audience with YouTube video advertising
Contributor Will Scott outlines six reasons why your business can't afford to ignore YouTube when it comes to online marketing.
MailChimp adds Google Ads as it becomes a multichannel platform
This is the third ad tool addition this year to the Atlanta-based email marketing platform.